Online analyst n. Hired by companies like Coca-Cola and AT&T to monitor what’s being said about them on social networks and blogs, online analysts use the Internet as a vast unpaid focus group. Via New Media Strategies Career Page and New Media Sense by way of Wired’s Jargon Watch Read more…
No Comments » Posted on May 31st, 2007 by Chris Abraham
A web-based news aggregation strategy is simple if the solution is Drupal, the solution I chose for both my personal and corporate websites. There may be other super-easy solutions you may want to chose, but the solutions here are simple in Drupal. There are two of them: News Aggregator and Leech, one built-in module and the other a simple download; one offers a simple news aggregation solution, the other able to completely clone the content of one or more remote sites. Seriously. Read more…
No Comments » Posted on May 30th, 2007 by Chris Abraham
I am very good at gaming Google and influence organic change on search engines. This is called Search Engine Optimization. None of my friends know what that means. Hopefully, this Wiki-love from Wikipedia will help you, my friends. Read more…
1 Comment » Posted on May 28th, 2007 by Chris Abraham
Search Engine Reputation Management (or SERM) tactics are often employed by companies to proactively shield their brands from damaging content brought to light through search engine queries. Read more…
No Comments » Posted on May 28th, 2007 by Chris Abraham
New Media Marketing is a relatively new concept utilized by businesses in developing an online community, which allows customer evangelists to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, and product reviews, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. Read more…
1 Comment » Posted on May 28th, 2007 by Chris Abraham
Word-of-Mouth Marketing, or WOMM, also known as buzz marketing, is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services. Read more…
No Comments » Posted on May 28th, 2007 by Chris Abraham
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can often be word-of-mouth delivered and enhanced online; it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly. Read more…
1 Comment » Posted on May 28th, 2007 by Chris Abraham
In politics and advertising, the term astroturfing describes formal public relations (PR) campaigns which seek to create the impression of being a spontaneous, grassroots behavior. Hence the reference to the “AstroTurf” (artificial grass) is a metaphor to indicate “fake grassroots” support. Read more…
No Comments » Posted on May 28th, 2007 by Chris Abraham
I played around with a $100 credit that PayPerPost granted me to try out the service as an advertiser. “Cool,” I thought, “this is going to be fun.” I wrote my PayPerPost ad campaign blurb, “write About Chris Abraham’s Blog: Blog your very own opinion about my personal blog.” Amazingly egocentric, me. Read more…
No Comments » Posted on May 28th, 2007 by Chris Abraham
I am joining the MyDD and Dailykos campaign to Googlebomb Senator John McCain. Join me, won’t you? McCain, John McCain, Senator John McCain, McCain 2008, oh my! I hate hypocrites.
No Comments » Posted on May 28th, 2007 by Chris Abraham
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