A number of companies have realized the advantages to allowing some of their employees to work remotely. Obviously, these companies save money by not having a workspace for these employees.
7 Comments » Posted on June 28th, 2007 by Taylor Donlan
Marketing Conversation
New Marketing and Social Media by Abraham Harrison LLC
Filed under: Google Apps
I just logged into my Google Apps Premier Docs & Spreadsheets account a couple hours ago and was pleasantly surprised by the new gorgeous and easier-to-navigate UI. My Project Manager commented, simply, “looks so much cleaner.”
5 Comments » Posted on June 27th, 2007 by Chris Abraham
I love the conversation over here at Marketing Conversation about SPAM, A Line in the Spam. I love the conversation and I want to have this conversation and I want all of us at Abraham Harrison to freely blog about marketing, advertising, and spamming. I want to deal with it directly.
9 Comments » Posted on June 26th, 2007 by Chris Abraham
There is a legitimate difference between online marketing and Spam. Some people say the difference is Relevancy. Okay, this is close; but there needs to be another element involved: Value. Mmm - organically grown and very delicious Value.
13 Comments » Posted on June 25th, 2007 by Aaron Barr
In Web 2.0 vs. Traditional: The inability to think outside of one’s self, Jonathan Trenn talks about “upfront” and “upfronting” and I didn’t know what that meant, so I asked and Jonathan enlightened me, “Upfront is a time period when the TV networks display their schedules for the upcoming season to major marketing decision makers. This gives top marketers the chance to bid on slots that they think would serve them well. Often the rates can seem to be favorable.” Very interesting.
No Comments » Posted on June 25th, 2007 by Chris Abraham
Filed under: Advertising, Commercials, Mainstream Media, New Marketing, Old Marketing, Old Media, Traditional Marketing, Web 2.0
Joe Jaffe is frustrated after reading that, yes, upfront is supposedly on the upswing. That’s understandable…although to me, it’s not about numbers, its about the attitude that upfront is back. It never left. It’s just not as strong. And it isn’t bouncing back. But it still exists and it will continue to exist.
4 Comments » Posted on June 25th, 2007 by Jonathan Trenn
Filed under: Controversial Marketing, Conversation Marketing
TechBizMedia reports, “by now all of you have read the entire sordid story on the People Ready campaign by Federated Media and the Valleywag post that started the whole brouhaha.” So starts yet another conversation marketing controversy. While “the people” are indeed ready for conversation marketing, there seems to a whole lot of Nancy-ass crap going on, with us, we prima donna bloggers, online. Read more…
3 Comments » Posted on June 24th, 2007 by Chris Abraham
When Ted Demopoulos asked, over at Blogging for Business, “I notice that Chris Abraham’s Marketing Conversation seems to have like a hundred [categories], and I like how it’s done, but is it an effective use of screen real estate? It obvious works for him, as do my 18 categories for me,” I responded, “I have to say that I don’t endorse my own strategy. I am a shameless SEO slut and so I have a tendency to focus more on using Categories and Tags as a tool for folksonomy as opposed to what Categories are supposed to be, which is user-navigation, UI, and Taxonomy.”
2 Comments » Posted on June 23rd, 2007 by Chris Abraham
When I hear the word “marketing” I get something of a fright. What is it about marketing that on one level repels people and on another level seems to be such an integral part of our lives. The other day I came across a cartoon published in the San Francisco Chronicle - it was a spoof on a large neon billboard right as you get off the Bay Bridge in Oakland.
No Comments » Posted on June 22nd, 2007 by Saul Wainwright
Filed under: Online Advocacy, Online Brand Promotion, Online Engagement, Online Field Marketing, Online Outreach
Mark and I were on a client call yesterday morning with a VP of Marketing who called what we do “field marketing,” popularly defined as “connecting with existing and prospective customers through non-mainstream media methods, grassroots marketing is also known as field marketing, word-of-mouth marketing, etc.” I think this is approximate. Truth is, while field marketing is an extremely expensive, resource-intensive on-site method of direct marketing, the Internet allows online advocacy to be more efficient, more targeted, less expensive, and much more environmentally sound. At the end of the call, the Veep paused and said, “you guys are evangelists,” and I thought of Guy Kawasaki (another local boy from Hawaii) and his exemplary evangelism for Apple, “back in the day,” and smiled. It feels like we’re doing something right. We’ll see, bumbai, meaning “later on” in Pidgin English
1 Comment » Posted on June 22nd, 2007 by Chris Abraham
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