43 Things was launched on January 1, 2005, by the Robot Co-op, a small company based in Seattle founded by prominent blogger “Erik Benson” , Maktub keyboardist Daniel Spils, and former Amazon.com and Microsoft executive Josh Petersen. Initially the website was under much scrutiny as to how it was being funded. Finally there was confirmation from Amazon.com and The Robot Co-op’s CEO that internet bookseller and web giant Amazon.com was the sole investor in The Robot Co-op.
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No Comments » Posted on August 30th, 2007 by Kevin Donlan
So today an email got passed around our group that linked to a nicely written article by Brian Enns of Enmark Performance Development, which provides, “Sales Guidance for Marketing Agencies”.
The article is titled, Googles Impact on Business Development was published in the monthly Win Without Pitching Newsletter.
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No Comments » Posted on August 30th, 2007 by Saul Wainwright
I searched around Google for “marketing conversation” and one offering really stood out, Marketing Conversations Need To Start With You from Nina Ham.
“Many marketing conversations get off-track before you even pick up the phone or initiate the handshake. These are the marketing conversations you have with yourself. As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day’s marketing activity. With no one in our office-of-one to help with a confidence booster, an important resource to have in our self-management toolbox is a means of submitting the negative self-talk for an internal Second Opinion.” Via About.com > Small Business > Canada
I like what she says because it is essential for us, as purveyors of conversation marketing services, to be both confident counsel to our clients as well as entering into marketing campaigns on the behalf of our clients with the kind of confidence, self-assuredness, and passion that in infectious. Don’t be afraid to let your passion and enthusiasm show.
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No Comments » Posted on August 29th, 2007 by Abraham Harrison
Based on a friend of mine who will be posting adolescent lit book reviews on her future web site, I have jumped-the-gun and dropped shipped lots of fantastic books to my team to get them to learn more about what we do at AHLLC as well as to write cool book reviews for this blog.
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1 Comment » Posted on August 29th, 2007 by Abraham Harrison
Stan Rapp an 82 year old veteran of direct marketing is teaming up with Halyard Capital to being Engauge a combination of agencies in various fields (New York Times). The company has begun by acquiring Direct Impact from Austin, Texas and Ten United based in Columbus, Ohio. Through more acquisitions Engauge is hoping to become a company that combines data analysis, behavioral targeting and direct marking to provide marketer results they can truly “gauge”.
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No Comments » Posted on August 29th, 2007 by Dani Sevilla
Reed’s law is the assertion of David P. Reed that the utility of large networks, particularly social networks, can scale exponentially with the size of the network.
The reason for this is that the number of possible sub-groups of network participants is 
, where N is the number of participants. This grows much more rapidly than either
- the number of participants, N, or
- the number of possible pair connections,
(which follows Metcalfe’s law)
so that even if the utility of groups available to be joined is very small on a per-group basis, eventually the network effect of potential group membership can dominate the overall economics of the system.
Facebook has seen this effect happen more rapidly then any other site on the internet. MySpace has also been able to tap into this equation and reap the benefits of it. It’s almost as if all they needed was a handful of people to join the site and the numbers game was going to do the marketing for itself (people know people). So long as these sites keep the users happy and constantly update with new features, the marketing is going to get done on its own because people are going to want to have their friends and family join in on their great “network” experience. Yes you will lose people on the network for many different reasons, but if Reeds Law holds true, the number of people joining are going to far succeed the number of people dropping out.
No Comments » Posted on August 28th, 2007 by Kevin Donlan
CustomScoop’s PR Blog Jots loves to cover all the scandalous things we say here at Marketing Conversation, the last coming from Roads? Where We’re Going, We Won’t Need Roads (and Other PR Blog Jots) (scroll down), wherein we are called tramps and sluts. Long-story-short, that sort of language kind of turns us on.
‘Reacting to a post on the recent Sophos study showing that Facebook users may be too free in granting friend requests, Chris Abraham wonders if he is virtually “slutty,” noting his hundreds of connections on sites like Facebook, Twitter and LinkedIN. The study questioned whether too much online transparency can be dangerous, but can’t large social networks like Chris’ be helpful and important? Would denying friend requests from strangers mean missing opportunities? “They’re all rockstars and A-listers, but am I too trampy? Am I a slut? How do you handle your social networks? I consider what I am doing is being a connector, being a mini Kevin Bacon, not a prostitute. I love to game serendipity.” ‘ Via CustomScoop’s PR Blog Jots
2 Comments » Posted on August 28th, 2007 by Abraham Harrison
I am a trusting soul who doesn’t cry conspiracy: I love creepy, in-my-head targeted ads. I mourned when DoubleClick’s back got broken because they were going to offer tools to stalk me, monitor me, and serve me all of my hopes and dreams. Chris-World, realized.
“Social networking Website Facebook is working on an advertising system to allow marketers to target users with ads based on the information people reveal about themselves on the site.” Via Daily News and Analysis, BizReport.com, MediaPost , and E-Commerce Times
I wonder how targeted and “creepy” Facebook’s new scheme will be? I hope Zuckerberg is bold in his vision because it would be sad not to have innovation here but Yet Another McTargeted Ad Scheme. That would be sad.
No Comments » Posted on August 28th, 2007 by Abraham Harrison
I am heading out to Monterey this Thursday morning to join a bunch of friends for the yearly event I always intend to attend (and hate to miss) every year, Labor Day Renaissance Weekend, where everyone is brilliant, generous, friendly, and passionate about what they do. Read more…
1 Comment » Posted on August 27th, 2007 by Abraham Harrison
I am promiscuous. With my social networks, that is. If you scroll to the bottom of this article, you will see me for all I am! Same thing goes for Facebook, where I have 522, LinkedIn where I have 950 connections, and Twitter where I have 325 followers. They’re all rockstars and A-listers, but am I too trampy? Am I a slut? How do you handle your social networks? I consider what I am doing is being a connector, being a mini Kevin Bacon, not a prostitute. I love to game serendipity.
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No Comments » Posted on August 27th, 2007 by Abraham Harrison
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