Ich hatte heute eine sehr interessante Vorlesung im Bereich Nachrichtentechnik. Nach diversen technischen Details kamen wir zur Informationsdichte von verschiedenen Kommunikationsarten. Die Quintessenz der Lehrveranstaltung war weniger ueberraschend als ernuechternd.
No Comments » Posted on October 29th, 2007 by Lasse Manthei
Children and tweens have become an increasingly attractive audience to marketers as their purchase potential has increased (it seems exponentially) over the past decades. Yes it is true, I will admit to owning more Barbies than any one girl could possible need but I don’t think that the sum of their cost would come anywhere near the price of the iPod hanging out of the pocket of the kid next to me on the subway. Kids can get there parents to shell out dough at an amazing rate (and yes, there are a few teens who actually make the cash they spend).
3 Comments » Posted on October 29th, 2007 by Dani Sevilla
50 lawsuits have been filed over postings on blogs and web message boards over the past two years according to a USA Today article. The article didn’t differentiate between blog posts and blog comments but there have been lawsuits over both. It also didn’t say how many of the 50 lawsuits were filed specifically against blgos and not message boards. The bright side of the story for bloggers is that fifty lawsuits is still very, very small compared to the 50+ million blogs Technorati is tracking.
No Comments » Posted on October 27th, 2007 by Kevin Donlan
Digby is a mobile commerce service for BlackBerry users. It is the easiest way to use your BlackBerry to find, browse and buy popular, name brand products from premier retailers on the Internet. Digby eliminates the challenges of surfing web sites not designed for mobile devices, and our easy-to-use graphical interface makes browsing intuitive and provides quick access to products in categories like Books, Flowers, Music, DVDs, Electronics and many more. The Digby marketplace is open 7 days a week, 24 hours a day, with a catalog updated on a daily basis to keep content fresh and provide you with special products offers.
1 Comment » Posted on October 27th, 2007 by Kevin Donlan
The saga of Facebook’s incredible rise to the top continues. In this episode Microsoft is victorious over Google as the winner of a small but expensive stake in our heroic start-up. But of course this is just one episode, one battle, and it certainly does not predict what will happen at the end of the season, or determine who will eventually win the war for the largest share of the advertising market.
2 Comments » Posted on October 26th, 2007 by Diane Wright
There is an article in the Economist this week (October 20th-26th) about the social network rage. More specifically, it addresses the much adored and talked about MySpace rival, known as Facebook.
1 Comment » Posted on October 24th, 2007 by Diane Wright
Millions of netizens - including me - have taken a great liking to YouTube. And for good reason. You can find videos of practically anything you want. It’s given us the hilarious, the creative, the intriguing. I’ve learned a lot from watching some old videos and have found scenes of old movies that I loved and wanted to see again.
That being said, NBC’s recent closing of its channel on YouTube and pulling of its videos content show us that YouTube, as an entity, is far from being completely vital to content distribution. When push comes to shove, it is actually expendable. At least, that is, to big media companies that have significant amounts of valuable content.
3 Comments » Posted on October 23rd, 2007 by Jonathan Trenn
I came across this long but important post on www.squarestate.net . The article focuses on a PR effort by a group that has been executed poorly - mostly because the comments are neither engaging, nor relevant to the existing conversation. And, lastly they are similar in form every time they comment. Ultimately sounding “spammy”:
3) It wasn’t very sophisticated blog-commenting. In fact, DC/AIP/DCl/J/OVD/VWB/AW does no discussion on any of the sites I checked out, other than the one responding comment here at SquareState. It makes for less credibility on a blog that has a fairly tight user community. Further, the similarity of comments across multiple sites has a vaguely spammy look to me, which decreases credibility further.
There is much more to this post, and you should all really read it, but it is this one central point that is so critical. After all, participating in the conversation, being an active participant and engaging the voices that exist is what makes the blogosphere such a strong medium. We need to nurture that and be part of the conversation, add to it in a way that reinforces that sense of common connection and open conversation. These are all central qualities to the blogosphere.
4 Comments » Posted on October 23rd, 2007 by Saul Wainwright
Here’s a series of figures that blew me away. It showed me how immature the online ad industry really is. And how far it has to grow. It’s a breakdown of how many visitors went to Style.com in September.
421,000 as measured by ComScore
497,000 as measured by Neilsen/Net Ratings
1,800,000 as measured by publisher Conde Nast’s internal measurements
They’re miles apart and that’s a big problem. When I first saw the 76,000 visit discrepancy between the two metering services I thought that was bad. But the 1.8 million figure that Conde Nast holds is more that 3.5 times that of Neilsen/Net Ratings and around 4.5 times that of ComScore.
For a long time publishers and rating companies have bickered over the different sets of stats they have for site visits and other web based traffic measurements. But differences such as these will only serve to slow down ad dollars going to the web. And that hurts us all.
No Comments » Posted on October 23rd, 2007 by Jonathan Trenn
Einer der bekanntesten deutschen Unternehmen, der Otto Versand, expandiert nach erfolgter Umstrukturierung weiter und schickt sich an, Deutschlands groesster Online Versand zu werden und in der Gruppe der Major – Player, wie ebay oder Amazon mitzuspielen.
No Comments » Posted on October 22nd, 2007 by Lasse Manthei
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