I just read Chris’ post on the recent relevation on techPresident that Hillary Clinton staffers - be they volunteers or paid  - were just caught astroturfing a blog.  I agree wholeheatedly with his comments, but…

This is politics and stuff like this will be the tip of the iceberg.  Some likely low level Clintonites let their enthusiasm get to them.  In reading the article I felt that the infraction was relatively benign.  About four staffers consecutively registered and commented on the liberal blog Blue Hampshire via a computer whose IP address was registered to the Clinton campaign.  They used nicknames for identification and personal emails for their contact info.  Their comments were in support of this post.

In response, a spokesperson from the Clinton campaign said,  “this was not an orchestrated effort but the product of over-eager staffers and volunteers.”  Which was followed by “this was not an orchestrated effort but the product of over-eager staffers and volunteers, done without her awareness, and that it will not be repeated.”

My guess is that the spokesperson is exactly right with exception of the last part.  It will be repeated and repeated and repeated.  In two ways.

One is that it’s my guess that most over-eager staffers and volunteers have very little understanding or concern about the standards and ethics that have been set.  They’re clueless (and sometimes in politics the clueless can also be ruthless).  My guess is that these people meant no harm.  They are basically minor league baseball players that get stuck taking steroids.  But that means that there’s a bigger problem.  Because when you get caught, you’re in trouble.  Not being transparent means deceit.

This leads to what I expect the second way I believe this type of transgression will be repeated.  I’d bet money that the campaigns are looking at ways to denigrate and destroy the opposition via social networks and blogging.  There will be the creation of fake blogs that spread false rumors (such as Barack Obama is a Muslim) and other nefarious blurbs out there.  Some will work.  Others won’t.  Some will get away with it.  Others won’t.  At least not right away.  But eventually the lack of transparency will lead to the ultimate truth.  Just like it did with steroids in baseball.  Just ask Roger Clemens.

It’s coming to a campaign near you.

BtoB Online reports that 60.1% of B to B marketers will increase their marketing budgets next year.  While that’s more than half, but still shows caution.  It’s probable that many are unsure about the direction of the economy.

The good news is that 79.1 percent will be increasing their online budgets for 2008.  Of all the methods of marketing, that stand as the highest.  What we’re going to be witnessing is companies taking money out of traditional and going online.  And we may see a lot of this happening.

Given now that we’re seeing consumer generated goods making their way successfully on the internet through the use of ad units, I’m going to guess that B to B will go that route as well.  And a very healthy dose of search.  Both should be essential.

I’m wondering though…will we see much devoted to social media.  Educational/promo pieces on YouTube, increased blogger engagement, the use of podcasts for current customers.  I’m sure this is being done, but more likely in the tech sector.  I’m just wondering what other industry cultures will move in that direction.

Just read on Mack Collier’s blog that, as of yesterday, the Blog Council was formed.  It it’s going to involve executives and bloggers at larger companies to talk the talk about best practices re corporate blogging.  It’s needed.  And it shows that they seriously value blogging.

This is how they describe themselves:

The Blog Council is a community for official corporate blogs and bloggers that represent major global corporations.

Our mission is to address the unique needs of blogging in a corporate environment.

The Blog Council exists as a forum for executives to meet, share tactics and advice, and develop best practices.  In its public role, the organization acts as a strong advocate in support of responsible, ethics-based corporate blogging.

Now this group is limited to ‘large’ corporations.  That’s something that could end up being elitist.  Or it could end up being something that trickles down.  Only time will tell.

Behind it is Andy Sernowitz, a guy who seems to have a hand in everything and one of the founders of WOMMA.

One of the things that was clarified for me with all of the coverage of this recent Facebook Beacon episode was both the effectiveness and limitations of both mainstream media and the blogosphere in covering major issues of the day.

When Facebook introduced Beacon amidst much fanfare,  the  advertising, business, and technology communities followed the story with great interest.  It seemed to offer a lot:  traditional display mixed with viral word of mouth.  Major brands, both online and offline were partnering with Facebook on Beacon.

Soon things started to go haywire as people suddenly found out that things they bought were showing up in their ‘friends’ Facebook’s newsfeed without their knowledge or permission.  It turned out that Beacon, which had led it partners and the media to believe that was to be opt-in, was, in fact, opt-out.  And it was also clear that Facebook did not let its 50,000,000 users that they’d be playing roles as marketing agents from now on.   Disasters began happening and the blogosphere was first to react.

Geeks examined the technology behind the program here, here, and here.  Marketing bloggers wondered if it was good strategy here, here, and here.  All excellent posts.  All made sense.  All contributed to the conversation.

The problem here is that we all can’t act as a cohesive investigative unit, uncovering the ‘truth’ all together.  We go at it from the angle we are familiar with.  We get info bit by bit, some of which can be misleading and simply untrue.  That’s exactly what Stefan Berteau of Computer Associates ran into in his trying to get answers from Facebook.  While Stefan was apparently finding out - and thankfully telling us - he was getting his answers from a customer service rep.  A possibly uninformed on the exact details customer service rep.

Bloggers often have a limited amount of time to research, confirm, and blog about these things.  We have jobs to do.  So, unfortunately, while we can have great impact, it can be limited in its influence.

In the meantime, much of the mainstream media looked at this from afar, with only passing interest, waiting to see if the situation blew up in Facebook’s face.  And when it did - or at least when it came time for Facebook to respond - they did it mostly with press releases and shut off communications channels.  And most of their responses were to the mainstream business and technology press.  The problem there is that their explanations were often covered in PR spinspeak and technobabble.  The very points that  key people in the blogosphere raised weren’t answered.  The mainstream media simply reported how Facebook says it will now carry on their Beacon program.

This is a classic way of responding.  Assure the media that you’ve heard the complaints and that changes are coming.  A mea culpa with a smiley face.  The mainstream media may not know all the details and therefore not ask the key questions.  So we may never know as a whole what the real deal is.  Unless we keep up on those blogs.  But then again…we’ve all got jobs to do…and other things to blog about.

The culture of participatory social media is having some surprisingly significant effects on both the way satisfied customers play a role in contributing to the marketing message development of products and services. And it is also playing an increasingly important role in defining the key touchpoints that customers use in the deciding factors one what to purchase. What makes this all the more noteworthy is that much of this is rooted in offline purchases. I’m putting this together from two recent studies…

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I love everything that Darren Rowse does on ProBlogger.net — for years and years! Well, his quality is always top and his advice is generous and spot-on. Although I am excerpting all of the 21 things Darren recommends, below, there is a lot more good stuff associated with each one, so head on over to read 21 things you need to do in order to properly pitch a story to blogs. The short comments after the points are mine! (Via ProBlogger.net via Drew B’s take on tech PR)

  1. Comment First Pitch Later – This is great advice, we find
  2. Personalize it — Be sure to send from your real email!
  3. Get their Details Right – Dear Sir/Ma’am won’t work!
  4. Show You Know Who they Are – Always be contextual
  5. Introduce Yourself – A real person must send the pitch
  6. Keep it Brief — Short, sweet, and plaintext if you can
  7. Highlight Benefits — What is the gift? No gift, no pitch
  8. Keep it Simple — If they’re interested, they’ll ask for more
  9. Research Your Question — Your bloggers knows more than you do
  10. Consider Time Zones When Calling — In fact, don’t call bloggers
  11. Don’t Stalk — True, but also be aggressive and persistent
  12. Be Persistent — Stick-to-it-ive-ness is always rewarded
  13. Avoid Press Releases — Link off to an online Social Media Press Release
  14. Keep on Topic — Be clear and only gift or ask for one thing only
  15. Be Polite and Courteous — Pretend you’re not in PR ;)
  16. Free Stuff Works, But…. — Your gift doesn’t need to be swag
  17. Mention Your Blog — Bloggers distrust PR folks without a blog!
  18. Link Up — Bloggers notice it when you link to them — link up!
  19. Give an exclusive — Always offer online content to bloggers only first
  20. Don’t Include Anything You Don’t Want Blogged in your Communications — Someone will always full-text-post your email!
  21. A word on Embargoes — If you want to know, visit ProBlogger.net!

This past Wednesday I attended an excellent forum on Capitol Hill put on by the New Politics Institute. Entitled “Social Networking Tools in Politics”, it featured both excellent speakers and content. The Institute bills itself as a think tank dedicated to helping progressives better understand today’s politics in todays everchaning technology, media, and demographics.

Director Peter Leyden handled the event featuring Facebook Chief Security Officer Chris Kelly, Grassroots.com President and CEO John Hlinko, Cheryl Contee of Flieshman Hillard’s San Francisco office, Change.org’s Ben Rattay, and Simon Rosenberg, head of the New Democratic Network and a founder and officer of NPI.

The crux of the program was part how-to and part what’s-in-store for 2008 and beyond.

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Einer der bekanntesten deutschen Unternehmen, der Otto Versand, expandiert nach erfolgter Umstrukturierung weiter und schickt sich an, Deutschlands groesster Online Versand zu werden und in der Gruppe der Major – Player, wie ebay oder Amazon mitzuspielen.

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Here’s an amazing statistic:  a full 57% of marketing executives recently responded with the following answer to the question if their firm has a crisis response communication plan:  NO.  What makes it more amazing is that in the same survey, 53% said that their business had experienced a crisis in the past…one that resulted in a loss in sales, a reduction in profits, or negative press.  A majority of that 53% say that the recovery period took a year a more.  Only one-half have trained spokespeople.  And it shouldn’t go unnoticed that there’s an overlap of 4% here of companies that have suffered a crisis in the recent past but have yet to install a plan to address future crises.

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