Filed under:
Ad Budgets,
Ad Buys,
Ad Sales,
Advertising,
Blog Messaging,
Blog Policies,
Blogger Influence,
Blogger Outreach,
Blogger Relations,
Brand Promotion,
Brand Reputation,
Branding,
Branding Online,
New Media Marketing,
Online Ads,
Online Avertising,
Online Branding,
Online Communities,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Strategy,
YouTube,
YouTube Marketing,
search
BtoB Online reports that 60.1% of B to B marketers will increase their marketing budgets next year. While that’s more than half, but still shows caution. It’s probable that many are unsure about the direction of the economy.
The good news is that 79.1 percent will be increasing their online budgets for 2008. Of all the methods of marketing, that stand as the highest. What we’re going to be witnessing is companies taking money out of traditional and going online. And we may see a lot of this happening.
Given now that we’re seeing consumer generated goods making their way successfully on the internet through the use of ad units, I’m going to guess that B to B will go that route as well. And a very healthy dose of search. Both should be essential.
I’m wondering though…will we see much devoted to social media. Educational/promo pieces on YouTube, increased blogger engagement, the use of podcasts for current customers. I’m sure this is being done, but more likely in the tech sector. I’m just wondering what other industry cultures will move in that direction.
No Comments » Posted on December 10th, 2007 by Jonathan Trenn
Filed under:
Affinity Groups,
Altruism,
Authenticity,
Blog Messaging,
Blogger Influence,
Book Reviews,
Brand,
Brand Advocacy,
Brand Ambassador,
Brand Intelligence,
Brand Promotion,
Brand Protection,
Brand Reputation,
Branding,
Branding Online,
Business Intelligence,
Buzz Marketing,
CRM,
Consumer Generated Media,
Conversation,
Conversation Marketing,
Customer Ratings,
Customer Reviews,
Customer Service,
Customer Supprt,
Guerilla Marketing,
Honesty,
Influencer Identification,
Influencers,
Influencial Bloggers,
Influential Brand Advocates,
Influentials,
Integrity,
Internet Culture,
Managing Conversation,
Market Research,
Marketing Conversation,
Markets are Conversations,
Media Virus,
Memetics,
Messaging Online,
New Media,
Online Advocacy,
Online Brand Reputation,
Online Communities,
Online Community Outreach,
Online Conversation,
Online Engagement,
Online Evangelism,
Online Messaging,
Online Monitoring,
Online Outreach,
Online Participation,
Online Reputation,
Online Reputation Management,
Online Reviewers,
Online Reviews,
Online Virtual Communities,
Reputation Management,
Social Intelligence,
Social Meda,
Social Networking,
Viral Marketing,
Viral Media,
Viral Propagation,
Word-of-Mouth,
Word-of-Mouth Marketing
The culture of participatory social media is having some surprisingly significant effects on both the way satisfied customers play a role in contributing to the marketing message development of products and services. And it is also playing an increasingly important role in defining the key touchpoints that customers use in the deciding factors one what to purchase. What makes this all the more noteworthy is that much of this is rooted in offline purchases. I’m putting this together from two recent studies…
Read more…
1 Comment » Posted on December 2nd, 2007 by Jonathan Trenn
As if there were not enough distractions from doing real work, like TV, movies, and video games, Second Life has emerged offering the virtual possibility of a better body, better job, and better dance moves, if thats what you should choose. As with all things, advertisers are not far behind the trend, aiming to plug their products with what they envision is a whole new audience. Unfortunately, as a few recent reports point out, their efforts lack results. In April, the Hamburg-based research firm Komjuniti published the first extensive survey of Resident attitudes toward real world marketing in Second Life. The early results from Komjuniti, as it turns out, are not encouraging: 72% of their 200 respondents said they were disappointed with real world company activities in Second Life; just over 40% considered these efforts a one-off not likely to last.
Read more…
1 Comment » Posted on November 18th, 2007 by Chessia Kelley
Filed under:
Abraham Harrison,
Advertisements,
Advertising,
Affinity Groups,
Affinity Sites,
Birds of a Feather,
Blog Strategy,
Brand Advocacy,
Brand Promotion,
Branding,
Branding Online,
Buzz Marketing,
Consumer Generated Media,
Conversation,
Conversation Marketing,
Digital Marketing,
Facebook,
Facebook Apps,
Guerilla Marketing,
Hearts and Minds,
Influencer Identification,
Influencers,
Influential Brand Advocates,
Influentials,
Managing Conversation,
Marketing,
Marketing Blogs,
Marketing Conversation,
Marketing Industry,
Marketing Strategy,
Markets are Conversations,
MySpace,
New Marketing,
New Media,
New Media Marketing,
New Media Strategy,
Online Advertising,
Online Applications,
Online Brand Promotion,
Online Branding,
Online Communities,
Online Community Outreach,
Online Conversation,
Online Engagement,
Online Entertainment,
Online Evangelism,
Online Influence,
Online Marketing,
Online Media,
Online Messaging,
Online Outreach,
Online Participation,
Online Strategy,
Popular Culture,
Promotional Blog,
Social Meda,
Social Networking,
Social Networks,
Sponsored Blog,
Sponsored Blogging,
Viral Media,
Viral Propagation,
Virtual Communities,
Web 2.0,
Web Advertising,
Web Strategy,
Widgets and Gadgets,
Word-of-Mouth,
Word-of-Mouth Marketing
The November 8th edition of The Economist has an article that asks us “Will Facebook, MySpace and other social networking sites transform advertising?”
In truth, the article is poorly written. It asks the wrong question, it’s lazily researched, and it provides little actual theory or empirical evidence to justify the premise they are trying to suppose. Perhaps the reason for this is that The Economist is a general news publication – one that I respect – and that the article was intended for a mainstream readership that’s likely mostly interested in reading about general trends and not deeper analysis. But nevertheless…
Read more…
No Comments » Posted on November 11th, 2007 by Jonathan Trenn
Filed under:
Activating Bloggers,
Advertising,
Blog Strategy,
Blogger Engagement,
Blogger Influence,
Blogger Outreach,
Blogger Relations,
Blogging,
Brand,
Brand Advocacy,
Brand Ambassador,
Brand Intelligence,
Brand Promotion,
Branding,
Branding Online,
Conversation Marketing,
Digital Marketing,
Guerilla Marketing,
Influencer Identification,
Influencers,
Influencial Bloggers,
Influential Brand Advocates,
Influentials,
Internet Culture,
Internet Strategy,
Marketing,
Marketing Conversation,
Marketing Strategy,
Markets are Conversations,
New Media,
New Media Marketing,
New Media Strategy,
Online Branding,
Online Collaboration,
Online Communities,
Online Community Outreach,
Online Marketing,
Online Media,
Online Messaging,
Promotional Strategy,
Social Meda,
Strategic Consulting,
Viral Marketing,
Web 2.0,
Web Advertising,
Word-of-Mouth,
YouTube Marketing
Kelly Mooney has a great piece in AdAge, For Relevance, Think Three Way, in which she talks about the concept of ‘triangulation’ involving the brand, the customer, and the community and that all three need to embrace one another. She also blogs at MooneyThinks.
She’s quite right in that, for many of us, we’ve moved much of our media gathering experience online. Websites, blogs, social networks, forums are the areas that we discuss brands or experiences with brands or our impressions of brands.
Read more…
1 Comment » Posted on October 9th, 2007 by Jonathan Trenn
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Astroturfing,
Authenticity,
Black Hat Marketing,
Black Hat PR,
Blog Counter-Messaging,
Blog Messaging,
Blogger Effect,
Blogger Engagement,
Blogger Influence,
Blogger Outreach,
Blogger Relations,
Brand Advocacy,
Brand Ambassador,
Brand Promotion,
Brand Protection,
Brand Reputation,
Branding,
Branding Online,
Citizen Generated Media,
Citizen Journalism,
Client Service,
Cluetrain Manifesto,
Conversation Audit,
Conversation Marketing,
Counter Messaging,
Crisis Management,
Customer Ratings,
Customer Reviews,
Customer Service,
Customer Supprt,
David Weinberger,
Defensive SEO,
Domain Name Registration,
Domain Name Strategy,
Domain Registration,
Edelman,
Flogging,
Flogs,
Google Gaming,
Google PageRank,
Google Search,
Guerilla Marketing,
Hate Speech,
Honesty,
Industry Reputation,
Integrity,
Internet Forensics,
Internet Strategy,
Managing Conversation,
Marketing Conversation,
Marketing Hubris,
Marketing Industry,
Marketing Language,
Marketing Strategy,
Markets are Conversations,
Messaging Online,
New Marketing,
New Media,
New Media Blogs,
New Media Marketing,
New Media Strategy,
New PR,
New Public Relations,
Online Advocacy,
Online Brand Promotion,
Online Brand Protection,
Online Brand Reputation,
Online Branding,
Online Communities,
Online Community Outreach,
Online Conversation,
Online Crisis Management,
Online Engagement,
Online Evangelism,
Online Influence,
Online Marketing,
Online Media,
Online Messaging,
Online Outreach,
Online PR,
Online Participation,
Online Public Relations,
Online Reputation,
Online Reputation Management,
Online Reviewers,
Online Reviews,
Online Strategy,
Online Virtual Communities,
Open Kimono,
PageRank,
Passion Chamber,
Personal Brand,
Pitching Bloggers,
Professional Blogging,
Promotional Blog,
Promotional SEO,
Promotional Strategy,
Propaganda Warfare,
Protective SEO,
Public Relations,
Public Relations Bloggers,
Public Relations Blogs,
Public Relations Industry,
Publicity Blog,
Publicity Blogging,
Relationship Marketing,
Reputation Management,
Reputation Rehabilitation,
SEM and SEO,
SEO,
SERM,
Search Engine Optimization,
Search Engine Reputation Management,
Search Engine Strategy,
Search Engines,
Search Reputation Management,
Strategic Consulting,
Viral Marketing,
Viral Media,
Viral Propagation,
Web Strategy,
Word-of-Mouth,
Word-of-Mouth Marketing
Check out the article in last Thursday’s Times, Dealing With the Damage From Online Critics, that addresses how to handle consumers who develop a personal vendetta against your company. Well, you could send lawyers but legal cease-and-desists generally just make the customer madder than hell and it isn’t hard to just start yet another attack site.
I hate to say it, sucking less always helps. Start with treating your customers better. Also, be sure to register lots of domain names and work on your online reputation aggressively before it becomes a problem.
Online, the best defense is a good offense and an ounce of online promotion is worth a pound of cure. Here are some great commented-by-me excerpts from the article, Dealing With the Damage From Online Critics, so you can get a gist:
Read more…
3 Comments » Posted on October 8th, 2007 by Abraham Harrison