Filed under:
Affinity Groups,
Altruism,
Authenticity,
Blog Messaging,
Blogger Influence,
Book Reviews,
Brand,
Brand Advocacy,
Brand Ambassador,
Brand Intelligence,
Brand Promotion,
Brand Protection,
Brand Reputation,
Branding,
Branding Online,
Business Intelligence,
Buzz Marketing,
CRM,
Consumer Generated Media,
Conversation,
Conversation Marketing,
Customer Ratings,
Customer Reviews,
Customer Service,
Customer Supprt,
Guerilla Marketing,
Honesty,
Influencer Identification,
Influencers,
Influencial Bloggers,
Influential Brand Advocates,
Influentials,
Integrity,
Internet Culture,
Managing Conversation,
Market Research,
Marketing Conversation,
Markets are Conversations,
Media Virus,
Memetics,
Messaging Online,
New Media,
Online Advocacy,
Online Brand Reputation,
Online Communities,
Online Community Outreach,
Online Conversation,
Online Engagement,
Online Evangelism,
Online Messaging,
Online Monitoring,
Online Outreach,
Online Participation,
Online Reputation,
Online Reputation Management,
Online Reviewers,
Online Reviews,
Online Virtual Communities,
Reputation Management,
Social Intelligence,
Social Meda,
Social Networking,
Viral Marketing,
Viral Media,
Viral Propagation,
Word-of-Mouth,
Word-of-Mouth Marketing
The culture of participatory social media is having some surprisingly significant effects on both the way satisfied customers play a role in contributing to the marketing message development of products and services. And it is also playing an increasingly important role in defining the key touchpoints that customers use in the deciding factors one what to purchase. What makes this all the more noteworthy is that much of this is rooted in offline purchases. I’m putting this together from two recent studies…
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1 Comment » Posted on December 2nd, 2007 by Jonathan Trenn
Filed under:
Abraham Harrison,
Advertisements,
Advertising,
Affinity Groups,
Affinity Sites,
Birds of a Feather,
Blog Strategy,
Brand Advocacy,
Brand Promotion,
Branding,
Branding Online,
Buzz Marketing,
Consumer Generated Media,
Conversation,
Conversation Marketing,
Digital Marketing,
Facebook,
Facebook Apps,
Guerilla Marketing,
Hearts and Minds,
Influencer Identification,
Influencers,
Influential Brand Advocates,
Influentials,
Managing Conversation,
Marketing,
Marketing Blogs,
Marketing Conversation,
Marketing Industry,
Marketing Strategy,
Markets are Conversations,
MySpace,
New Marketing,
New Media,
New Media Marketing,
New Media Strategy,
Online Advertising,
Online Applications,
Online Brand Promotion,
Online Branding,
Online Communities,
Online Community Outreach,
Online Conversation,
Online Engagement,
Online Entertainment,
Online Evangelism,
Online Influence,
Online Marketing,
Online Media,
Online Messaging,
Online Outreach,
Online Participation,
Online Strategy,
Popular Culture,
Promotional Blog,
Social Meda,
Social Networking,
Social Networks,
Sponsored Blog,
Sponsored Blogging,
Viral Media,
Viral Propagation,
Virtual Communities,
Web 2.0,
Web Advertising,
Web Strategy,
Widgets and Gadgets,
Word-of-Mouth,
Word-of-Mouth Marketing
The November 8th edition of The Economist has an article that asks us “Will Facebook, MySpace and other social networking sites transform advertising?”
In truth, the article is poorly written. It asks the wrong question, it’s lazily researched, and it provides little actual theory or empirical evidence to justify the premise they are trying to suppose. Perhaps the reason for this is that The Economist is a general news publication – one that I respect – and that the article was intended for a mainstream readership that’s likely mostly interested in reading about general trends and not deeper analysis. But nevertheless…
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No Comments » Posted on November 11th, 2007 by Jonathan Trenn
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Authenticity,
Blog Counter-Messaging,
Blogger Influence,
Blogger Outreach,
Brand Intelligence,
Brand Protection,
Brand Reputation,
CRM,
Chris Abraham,
Competitive Intelligence,
Consumer Generated Media,
Controversial Marketing,
Conversation Audit,
Conversation Marketing,
Corporate Blogging,
Corporate Intelligence,
Corporate Responsibility,
Crisis Management,
Customer Ratings,
Customer Reviews,
Customer Service,
Customer Supprt,
Google Reader,
Hate Speech,
Honesty,
How to Blog,
Managing Conversation,
Markets are Conversations,
Media Virus,
Online Attack,
Online Community Outreach,
Online Crisis Management,
Online Engagement,
Online Evangelism,
Online Influence,
Online Intelligence,
Online Messaging,
Online Outreach,
Online Participation,
Online Public Relations,
Online Reputation,
Online Reputation Management,
Online Reviewers,
Online Reviews,
Online Strategy,
Reputation Management,
Reputation Rehabilitation,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
SERM,
Transparency,
Web Strategy,
Word-of-Mouth
Here’s an amazing statistic: a full 57% of marketing executives recently responded with the following answer to the question if their firm has a crisis response communication plan: NO. What makes it more amazing is that in the same survey, 53% said that their business had experienced a crisis in the past…one that resulted in a loss in sales, a reduction in profits, or negative press. A majority of that 53% say that the recovery period took a year a more. Only one-half have trained spokespeople. And it shouldn’t go unnoticed that there’s an overlap of 4% here of companies that have suffered a crisis in the recent past but have yet to install a plan to address future crises.
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1 Comment » Posted on October 14th, 2007 by Jonathan Trenn
Filed under:
Abraham Harrison LLC,
Application Development,
Blog Strategy,
Blogosphere,
Citizen Generated Media,
Citizen Journalism,
Consumer Generated Media,
Content Management Solution,
Content Management System,
Defensive SEO,
Folksonomy,
Google Juice,
Google PageRank,
Google Search,
Googleverse,
Graphic Design,
Internet Strategy,
Interweb,
Keyword Density,
Link Love,
Link Popularity,
New Marketing,
New Media Strategy,
New Technology,
Old Media,
Old PR,
Online Access,
Online Copywriting,
Online PR,
Online Public Relations,
Online Reputation,
Online Reputation Management,
Online Strategy,
PR Industry,
PageRank,
Permalinks,
Promotional SEO,
Protective SEO,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Reputation Management,
Search Engine Strategy,
Search Engines,
Search Reputation Management,
Website Design,
search
Google hates high-design websites. Google needs plaintext. People hate high-design websites after they get past the wow-factor because high-design websites tend to lead with form over function, confusing people with innovations in design rather than innovations in usability. Graphic designers might be the bane of my existence as a technology strategist and an expert in SEO. PR folks aren’t the only people who don’t get Web2.0.
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9 Comments » Posted on October 2nd, 2007 by Abraham Harrison
While history requires statefulness, the very nature of the Internet is statelessness. State requires libraries, checks and balances, error-correction, and memory. While there are indeed ways to “look back” into the history of the Internet, the emergent, collaborative nature of the Internet makes the corruption and influence of online content impossible to prevent and improbably to police. The entire concept of “History” being “written by the victors.” On the Internet, the victors are those who are able to best control and maintain the message. Read more…
No Comments » Posted on May 28th, 2007 by Chris Abraham
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