The culture of participatory social media is having some surprisingly significant effects on both the way satisfied customers play a role in contributing to the marketing message development of products and services. And it is also playing an increasingly important role in defining the key touchpoints that customers use in the deciding factors one what to purchase. What makes this all the more noteworthy is that much of this is rooted in offline purchases. I’m putting this together from two recent studies…
In truth, the article is poorly written.It asks the wrong question, it’s lazily researched, and it provides little actual theory or empirical evidence to justify the premise they are trying to suppose.Perhaps the reason for this is that The Economist is a general news publication – one that I respect – and that the article was intended for a mainstream readership that’s likely mostly interested in reading about general trends and not deeper analysis.But nevertheless…
This morning I read two important posts written by Greg Sterling on his blog Screenwerk. One is Nielsen - WebVisible Data on Local Search. The other is New Findings on SMBs and User Reviews. It left me more and more convinced how local businesses must view the internet as a marketing and business development source, and as a customer relations and reputation management tool.
McKinsey posted a report on the results of a survey they recently took of marketing executives.It’s called How Companies are Marketing Online. The report may not have earth shattering findings, but it does offer some key insights into the future if you read between the lines.Three things stood out in my opinion. Read more…
2 Comments » Posted on October 8th, 2007 by Jonathan Trenn
“Many marketing conversations get off-track before you even pick up the phone or initiate the handshake. These are the marketing conversations you have with yourself. As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day’s marketing activity. With no one in our office-of-one to help with a confidence booster, an important resource to have in our self-management toolbox is a means of submitting the negative self-talk for an internal Second Opinion.” Via About.com > Small Business > Canada
I like what she says because it is essential for us, as purveyors of conversation marketing services, to be both confident counsel to our clients as well as entering into marketing campaigns on the behalf of our clients with the kind of confidence, self-assuredness, and passion that in infectious. Don’t be afraid to let your passion and enthusiasm show.
Okay, I think this is gonna be a really simple blog. It is actually just a question that I am looking for some opinions on.
Can a conversational marketing campaign move across different language groups? How does one create a campaign that does so? And what are the potential limitations or pitfalls in such an effort?
I ask this question because I started thinking about the globe - how many people are online, where are they and what languages do they speak. As is well known the US does not have the highest internet penetration in the world. Countries like (I believe) Finland, Singapore and a few other Asian countries have extremely high internet penetration - yet these countries first languages are not English. Is this a potential problem and how do you get around it?
12 Comments » Posted on August 18th, 2007 by Saul Wainwright
I have yet to read How, my next purchase, but after listening to Dov Seidman interviewed by New York Times columnist Thomas Friedman on Word for Word(podcast), I have another soulmate in Dov with his radical business ideas such as “authenticity,” “reputation,” “transparency,” “relationship,” “conversation” and “integrity” business ideal. Listen!
Loading ...