Filed under:
Affinity Groups,
Altruism,
Authenticity,
Blog Messaging,
Blogger Influence,
Book Reviews,
Brand,
Brand Advocacy,
Brand Ambassador,
Brand Intelligence,
Brand Promotion,
Brand Protection,
Brand Reputation,
Branding,
Branding Online,
Business Intelligence,
Buzz Marketing,
CRM,
Consumer Generated Media,
Conversation,
Conversation Marketing,
Customer Ratings,
Customer Reviews,
Customer Service,
Customer Supprt,
Guerilla Marketing,
Honesty,
Influencer Identification,
Influencers,
Influencial Bloggers,
Influential Brand Advocates,
Influentials,
Integrity,
Internet Culture,
Managing Conversation,
Market Research,
Marketing Conversation,
Markets are Conversations,
Media Virus,
Memetics,
Messaging Online,
New Media,
Online Advocacy,
Online Brand Reputation,
Online Communities,
Online Community Outreach,
Online Conversation,
Online Engagement,
Online Evangelism,
Online Messaging,
Online Monitoring,
Online Outreach,
Online Participation,
Online Reputation,
Online Reputation Management,
Online Reviewers,
Online Reviews,
Online Virtual Communities,
Reputation Management,
Social Intelligence,
Social Meda,
Social Networking,
Viral Marketing,
Viral Media,
Viral Propagation,
Word-of-Mouth,
Word-of-Mouth Marketing
The culture of participatory social media is having some surprisingly significant effects on both the way satisfied customers play a role in contributing to the marketing message development of products and services. And it is also playing an increasingly important role in defining the key touchpoints that customers use in the deciding factors one what to purchase. What makes this all the more noteworthy is that much of this is rooted in offline purchases. I’m putting this together from two recent studies…
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1 Comment » Posted on December 2nd, 2007 by Jonathan Trenn
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Authenticity,
Blog Counter-Messaging,
Blogger Influence,
Blogger Outreach,
Brand Intelligence,
Brand Protection,
Brand Reputation,
CRM,
Chris Abraham,
Competitive Intelligence,
Consumer Generated Media,
Controversial Marketing,
Conversation Audit,
Conversation Marketing,
Corporate Blogging,
Corporate Intelligence,
Corporate Responsibility,
Crisis Management,
Customer Ratings,
Customer Reviews,
Customer Service,
Customer Supprt,
Google Reader,
Hate Speech,
Honesty,
How to Blog,
Managing Conversation,
Markets are Conversations,
Media Virus,
Online Attack,
Online Community Outreach,
Online Crisis Management,
Online Engagement,
Online Evangelism,
Online Influence,
Online Intelligence,
Online Messaging,
Online Outreach,
Online Participation,
Online Public Relations,
Online Reputation,
Online Reputation Management,
Online Reviewers,
Online Reviews,
Online Strategy,
Reputation Management,
Reputation Rehabilitation,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
SERM,
Transparency,
Web Strategy,
Word-of-Mouth
Here’s an amazing statistic: a full 57% of marketing executives recently responded with the following answer to the question if their firm has a crisis response communication plan: NO. What makes it more amazing is that in the same survey, 53% said that their business had experienced a crisis in the past…one that resulted in a loss in sales, a reduction in profits, or negative press. A majority of that 53% say that the recovery period took a year a more. Only one-half have trained spokespeople. And it shouldn’t go unnoticed that there’s an overlap of 4% here of companies that have suffered a crisis in the recent past but have yet to install a plan to address future crises.
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1 Comment » Posted on October 14th, 2007 by Jonathan Trenn
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Astroturfing,
Authenticity,
Black Hat Marketing,
Black Hat PR,
Blog Counter-Messaging,
Blog Messaging,
Blogger Effect,
Blogger Engagement,
Blogger Influence,
Blogger Outreach,
Blogger Relations,
Brand Advocacy,
Brand Ambassador,
Brand Promotion,
Brand Protection,
Brand Reputation,
Branding,
Branding Online,
Citizen Generated Media,
Citizen Journalism,
Client Service,
Cluetrain Manifesto,
Conversation Audit,
Conversation Marketing,
Counter Messaging,
Crisis Management,
Customer Ratings,
Customer Reviews,
Customer Service,
Customer Supprt,
David Weinberger,
Defensive SEO,
Domain Name Registration,
Domain Name Strategy,
Domain Registration,
Edelman,
Flogging,
Flogs,
Google Gaming,
Google PageRank,
Google Search,
Guerilla Marketing,
Hate Speech,
Honesty,
Industry Reputation,
Integrity,
Internet Forensics,
Internet Strategy,
Managing Conversation,
Marketing Conversation,
Marketing Hubris,
Marketing Industry,
Marketing Language,
Marketing Strategy,
Markets are Conversations,
Messaging Online,
New Marketing,
New Media,
New Media Blogs,
New Media Marketing,
New Media Strategy,
New PR,
New Public Relations,
Online Advocacy,
Online Brand Promotion,
Online Brand Protection,
Online Brand Reputation,
Online Branding,
Online Communities,
Online Community Outreach,
Online Conversation,
Online Crisis Management,
Online Engagement,
Online Evangelism,
Online Influence,
Online Marketing,
Online Media,
Online Messaging,
Online Outreach,
Online PR,
Online Participation,
Online Public Relations,
Online Reputation,
Online Reputation Management,
Online Reviewers,
Online Reviews,
Online Strategy,
Online Virtual Communities,
Open Kimono,
PageRank,
Passion Chamber,
Personal Brand,
Pitching Bloggers,
Professional Blogging,
Promotional Blog,
Promotional SEO,
Promotional Strategy,
Propaganda Warfare,
Protective SEO,
Public Relations,
Public Relations Bloggers,
Public Relations Blogs,
Public Relations Industry,
Publicity Blog,
Publicity Blogging,
Relationship Marketing,
Reputation Management,
Reputation Rehabilitation,
SEM and SEO,
SEO,
SERM,
Search Engine Optimization,
Search Engine Reputation Management,
Search Engine Strategy,
Search Engines,
Search Reputation Management,
Strategic Consulting,
Viral Marketing,
Viral Media,
Viral Propagation,
Web Strategy,
Word-of-Mouth,
Word-of-Mouth Marketing
Check out the article in last Thursday’s Times, Dealing With the Damage From Online Critics, that addresses how to handle consumers who develop a personal vendetta against your company. Well, you could send lawyers but legal cease-and-desists generally just make the customer madder than hell and it isn’t hard to just start yet another attack site.
I hate to say it, sucking less always helps. Start with treating your customers better. Also, be sure to register lots of domain names and work on your online reputation aggressively before it becomes a problem.
Online, the best defense is a good offense and an ounce of online promotion is worth a pound of cure. Here are some great commented-by-me excerpts from the article, Dealing With the Damage From Online Critics, so you can get a gist:
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3 Comments » Posted on October 8th, 2007 by Abraham Harrison
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Black Hat PR,
Black Hat SEO,
Blog Counter-Messaging,
Blog Strategy,
Blogger Code of Conduct,
Brand Protection,
Brand Reputation,
Business Intelligence,
Character Blogging,
Chris Abraham,
Competitive Intelligence,
Controversial Marketing,
Corporate Blogging,
Corporate Responsibility,
Crisis Management,
Defensive SEO,
Emergent Pattern,
Emergent Patterns,
Emergent Search,
Emergent Web,
False Flag,
Flogging,
Flogs,
Guerilla Marketing,
Hate Speech,
Hearts and Minds,
Honesty,
Influencers,
Influencial Bloggers,
Messaging Online,
New Media Strategy,
Online Advocacy,
Online Attack,
Online Brand Protection,
Online Brand Reputation,
Online Influence,
Online Intelligence,
Online Reputation,
Online Reputation Management,
Online Strategy,
PR Blogging,
PR Blogs,
PR Hubris,
PR Industry,
Proactive Support,
Propaganda,
Propaganda Warfare,
Protective SEO,
Public Affairs,
Public Affairs Blogging,
Public Policy Blogs,
Public Relations,
Public Relations Blogs,
Real Life,
Reputation Management,
Reputation Rehabilitation,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Reputation Management,
Search Engine Strategy,
Search Engines,
Search Reputation Management,
Social Meda,
Spycraft,
Strategic Consulting,
Viral Media,
Web 2.0,
Web 3.0,
Web Strategy,
Word-of-Mouth
Over the next 13 months, we’re going to have to endure yet another campaign season here in the States. Two primaries and then a long, drawn out general election. One way to deflect these attacks is through defensive SEO. It helps suppress concerted attacks by depressing negative search results while increasing positive ones. And I think it will be vital. Hopefully, others will listen.
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1 Comment » Posted on October 3rd, 2007 by Jonathan Trenn
Everyone loves the Fake Steve Jobs. Everyone. And why not, he’s frigging great. That, and he’s also Daniel Lyons of Forbes.
“Remember Daniel Lyons, the guy who lambasted the blogosphere in a notorious October 2005 hit piece for Forbes? He’s been revealed as the voice of the Fake Steve Jobs blog.” Via WebProNews
No Comments » Posted on August 6th, 2007 by Abraham Harrison
The other day Chris Abraham asked, via a comment on a previous post:
Are “transparency” and “full disclosure” the same, similar, or different? Are they peas-in-a-pod or can they be mutually-exclusive? Can you have transparency without disclosure? Can you have full-disclosure without transparency? Is full-disclosure a child of transparency?
These are good questions. It got me to thinking about what they are meant to be about. As an industry, we seem to have come to the conclusion that these are all important, that they are vital for the future success of marketing and PR. But sometimes key concepts such as transparency and full-disclosure become overused and get turned into buzzwords.
From where I sit, transparency and full disclosure are different.
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1 Comment » Posted on August 1st, 2007 by Jonathan Trenn
According to MarketingVOX, the Word of Mouth Marketing Association (WOMMA) on released the WOMMA Ethical Blogger-Contact Guidelines, aimed at marketers, with the aim of beating the legislative body to the punch, which it has, apparently, by the looks of “FTC Rejects Buzz Marketing Complaint.”
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No Comments » Posted on July 19th, 2007 by Abraham Harrison
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