Filed under:
Affinity Groups,
Altruism,
Authenticity,
Blog Messaging,
Blogger Influence,
Book Reviews,
Brand,
Brand Advocacy,
Brand Ambassador,
Brand Intelligence,
Brand Promotion,
Brand Protection,
Brand Reputation,
Branding,
Branding Online,
Business Intelligence,
Buzz Marketing,
CRM,
Consumer Generated Media,
Conversation,
Conversation Marketing,
Customer Ratings,
Customer Reviews,
Customer Service,
Customer Supprt,
Guerilla Marketing,
Honesty,
Influencer Identification,
Influencers,
Influencial Bloggers,
Influential Brand Advocates,
Influentials,
Integrity,
Internet Culture,
Managing Conversation,
Market Research,
Marketing Conversation,
Markets are Conversations,
Media Virus,
Memetics,
Messaging Online,
New Media,
Online Advocacy,
Online Brand Reputation,
Online Communities,
Online Community Outreach,
Online Conversation,
Online Engagement,
Online Evangelism,
Online Messaging,
Online Monitoring,
Online Outreach,
Online Participation,
Online Reputation,
Online Reputation Management,
Online Reviewers,
Online Reviews,
Online Virtual Communities,
Reputation Management,
Social Intelligence,
Social Meda,
Social Networking,
Viral Marketing,
Viral Media,
Viral Propagation,
Word-of-Mouth,
Word-of-Mouth Marketing
The culture of participatory social media is having some surprisingly significant effects on both the way satisfied customers play a role in contributing to the marketing message development of products and services. And it is also playing an increasingly important role in defining the key touchpoints that customers use in the deciding factors one what to purchase. What makes this all the more noteworthy is that much of this is rooted in offline purchases. I’m putting this together from two recent studies…
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1 Comment » Posted on December 2nd, 2007 by Jonathan Trenn
Filed under:
Blogger Activation,
Blogger Engagement,
Blogger Influence,
Blogger Outreach,
Blogger Relations,
Citizen Generated Media,
Election Strategy,
Facebook,
Facebook Apps,
Google,
Google Applications,
Google Apps,
Influencer Identification,
Influencers,
Influencial Bloggers,
Influentials,
Internet Strategy,
Jaiku,
Mainstream Media,
Mobile,
New Media,
New Media Strategy,
Online Engagement,
Online Influence,
Online Outreach,
Political Strategy,
Pownce,
Public Affairs,
Public Affairs Blogging,
Public Policy Blogs,
Social Engineering,
Social Graphs,
Social Intelligence,
Social Meda,
Social Network Services,
Social Networking,
Social Networks,
Tumblr,
Twitter,
Viral Marketing,
Viral Propagation,
Virtual Communities,
Web 2.0
This past Wednesday I attended an excellent forum on Capitol Hill put on by the New Politics Institute. Entitled “Social Networking Tools in Politics”, it featured both excellent speakers and content. The Institute bills itself as a think tank dedicated to helping progressives better understand today’s politics in todays everchaning technology, media, and demographics.
Director Peter Leyden handled the event featuring Facebook Chief Security Officer Chris Kelly, Grassroots.com President and CEO John Hlinko, Cheryl Contee of Flieshman Hillard’s San Francisco office, Change.org’s Ben Rattay, and Simon Rosenberg, head of the New Democratic Network and a founder and officer of NPI.
The crux of the program was part how-to and part what’s-in-store for 2008 and beyond.
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No Comments » Posted on November 16th, 2007 by Jonathan Trenn
Filed under:
Abraham Harrison,
Advertisements,
Advertising,
Affinity Groups,
Affinity Sites,
Birds of a Feather,
Blog Strategy,
Brand Advocacy,
Brand Promotion,
Branding,
Branding Online,
Buzz Marketing,
Consumer Generated Media,
Conversation,
Conversation Marketing,
Digital Marketing,
Facebook,
Facebook Apps,
Guerilla Marketing,
Hearts and Minds,
Influencer Identification,
Influencers,
Influential Brand Advocates,
Influentials,
Managing Conversation,
Marketing,
Marketing Blogs,
Marketing Conversation,
Marketing Industry,
Marketing Strategy,
Markets are Conversations,
MySpace,
New Marketing,
New Media,
New Media Marketing,
New Media Strategy,
Online Advertising,
Online Applications,
Online Brand Promotion,
Online Branding,
Online Communities,
Online Community Outreach,
Online Conversation,
Online Engagement,
Online Entertainment,
Online Evangelism,
Online Influence,
Online Marketing,
Online Media,
Online Messaging,
Online Outreach,
Online Participation,
Online Strategy,
Popular Culture,
Promotional Blog,
Social Meda,
Social Networking,
Social Networks,
Sponsored Blog,
Sponsored Blogging,
Viral Media,
Viral Propagation,
Virtual Communities,
Web 2.0,
Web Advertising,
Web Strategy,
Widgets and Gadgets,
Word-of-Mouth,
Word-of-Mouth Marketing
The November 8th edition of The Economist has an article that asks us “Will Facebook, MySpace and other social networking sites transform advertising?”
In truth, the article is poorly written. It asks the wrong question, it’s lazily researched, and it provides little actual theory or empirical evidence to justify the premise they are trying to suppose. Perhaps the reason for this is that The Economist is a general news publication – one that I respect – and that the article was intended for a mainstream readership that’s likely mostly interested in reading about general trends and not deeper analysis. But nevertheless…
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No Comments » Posted on November 11th, 2007 by Jonathan Trenn
Filed under:
Activating Bloggers,
Advertising,
Blog Strategy,
Blogger Engagement,
Blogger Influence,
Blogger Outreach,
Blogger Relations,
Blogging,
Brand,
Brand Advocacy,
Brand Ambassador,
Brand Intelligence,
Brand Promotion,
Branding,
Branding Online,
Conversation Marketing,
Digital Marketing,
Guerilla Marketing,
Influencer Identification,
Influencers,
Influencial Bloggers,
Influential Brand Advocates,
Influentials,
Internet Culture,
Internet Strategy,
Marketing,
Marketing Conversation,
Marketing Strategy,
Markets are Conversations,
New Media,
New Media Marketing,
New Media Strategy,
Online Branding,
Online Collaboration,
Online Communities,
Online Community Outreach,
Online Marketing,
Online Media,
Online Messaging,
Promotional Strategy,
Social Meda,
Strategic Consulting,
Viral Marketing,
Web 2.0,
Web Advertising,
Word-of-Mouth,
YouTube Marketing
Kelly Mooney has a great piece in AdAge, For Relevance, Think Three Way, in which she talks about the concept of ‘triangulation’ involving the brand, the customer, and the community and that all three need to embrace one another. She also blogs at MooneyThinks.
She’s quite right in that, for many of us, we’ve moved much of our media gathering experience online. Websites, blogs, social networks, forums are the areas that we discuss brands or experiences with brands or our impressions of brands.
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1 Comment » Posted on October 9th, 2007 by Jonathan Trenn
It’s easy to figure out which blogs, portals, and forums are highly popular and highly influential; it’s harder to figure out which of these communities may be receptive to your marketing efforts. You will also learn which communities and which bloggers consistently blog favorably about your company.
No Comments » Posted on May 21st, 2007 by Chris Abraham
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