Filed under:
Affinity Groups,
Altruism,
Authenticity,
Blog Messaging,
Blogger Influence,
Book Reviews,
Brand,
Brand Advocacy,
Brand Ambassador,
Brand Intelligence,
Brand Promotion,
Brand Protection,
Brand Reputation,
Branding,
Branding Online,
Business Intelligence,
Buzz Marketing,
CRM,
Consumer Generated Media,
Conversation,
Conversation Marketing,
Customer Ratings,
Customer Reviews,
Customer Service,
Customer Supprt,
Guerilla Marketing,
Honesty,
Influencer Identification,
Influencers,
Influencial Bloggers,
Influential Brand Advocates,
Influentials,
Integrity,
Internet Culture,
Managing Conversation,
Market Research,
Marketing Conversation,
Markets are Conversations,
Media Virus,
Memetics,
Messaging Online,
New Media,
Online Advocacy,
Online Brand Reputation,
Online Communities,
Online Community Outreach,
Online Conversation,
Online Engagement,
Online Evangelism,
Online Messaging,
Online Monitoring,
Online Outreach,
Online Participation,
Online Reputation,
Online Reputation Management,
Online Reviewers,
Online Reviews,
Online Virtual Communities,
Reputation Management,
Social Intelligence,
Social Meda,
Social Networking,
Viral Marketing,
Viral Media,
Viral Propagation,
Word-of-Mouth,
Word-of-Mouth Marketing
The culture of participatory social media is having some surprisingly significant effects on both the way satisfied customers play a role in contributing to the marketing message development of products and services. And it is also playing an increasingly important role in defining the key touchpoints that customers use in the deciding factors one what to purchase. What makes this all the more noteworthy is that much of this is rooted in offline purchases. I’m putting this together from two recent studies…
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1 Comment » Posted on December 2nd, 2007 by Jonathan Trenn
Filed under:
Blogger Activation,
Blogger Engagement,
Blogger Influence,
Blogger Outreach,
Blogger Relations,
Citizen Generated Media,
Election Strategy,
Facebook,
Facebook Apps,
Google,
Google Applications,
Google Apps,
Influencer Identification,
Influencers,
Influencial Bloggers,
Influentials,
Internet Strategy,
Jaiku,
Mainstream Media,
Mobile,
New Media,
New Media Strategy,
Online Engagement,
Online Influence,
Online Outreach,
Political Strategy,
Pownce,
Public Affairs,
Public Affairs Blogging,
Public Policy Blogs,
Social Engineering,
Social Graphs,
Social Intelligence,
Social Meda,
Social Network Services,
Social Networking,
Social Networks,
Tumblr,
Twitter,
Viral Marketing,
Viral Propagation,
Virtual Communities,
Web 2.0
This past Wednesday I attended an excellent forum on Capitol Hill put on by the New Politics Institute. Entitled “Social Networking Tools in Politics”, it featured both excellent speakers and content. The Institute bills itself as a think tank dedicated to helping progressives better understand today’s politics in todays everchaning technology, media, and demographics.
Director Peter Leyden handled the event featuring Facebook Chief Security Officer Chris Kelly, Grassroots.com President and CEO John Hlinko, Cheryl Contee of Flieshman Hillard’s San Francisco office, Change.org’s Ben Rattay, and Simon Rosenberg, head of the New Democratic Network and a founder and officer of NPI.
The crux of the program was part how-to and part what’s-in-store for 2008 and beyond.
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No Comments » Posted on November 16th, 2007 by Jonathan Trenn
Filed under:
Activating Bloggers,
Advertising,
Blog Strategy,
Blogger Engagement,
Blogger Influence,
Blogger Outreach,
Blogger Relations,
Blogging,
Brand,
Brand Advocacy,
Brand Ambassador,
Brand Intelligence,
Brand Promotion,
Branding,
Branding Online,
Conversation Marketing,
Digital Marketing,
Guerilla Marketing,
Influencer Identification,
Influencers,
Influencial Bloggers,
Influential Brand Advocates,
Influentials,
Internet Culture,
Internet Strategy,
Marketing,
Marketing Conversation,
Marketing Strategy,
Markets are Conversations,
New Media,
New Media Marketing,
New Media Strategy,
Online Branding,
Online Collaboration,
Online Communities,
Online Community Outreach,
Online Marketing,
Online Media,
Online Messaging,
Promotional Strategy,
Social Meda,
Strategic Consulting,
Viral Marketing,
Web 2.0,
Web Advertising,
Word-of-Mouth,
YouTube Marketing
Kelly Mooney has a great piece in AdAge, For Relevance, Think Three Way, in which she talks about the concept of ‘triangulation’ involving the brand, the customer, and the community and that all three need to embrace one another. She also blogs at MooneyThinks.
She’s quite right in that, for many of us, we’ve moved much of our media gathering experience online. Websites, blogs, social networks, forums are the areas that we discuss brands or experiences with brands or our impressions of brands.
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1 Comment » Posted on October 9th, 2007 by Jonathan Trenn
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Activating Bloggers,
Black Hat Marketing,
Black Hat PR,
Black Hat SEO,
Blog Counter-Messaging,
Blog Ranking,
Blog Search,
Blog Search Engines,
Blog Strategy,
Blogger Effect,
Blogger Engagement,
Blogger Influence,
Blogger Outreach,
Blogger Relations,
Blogger Support,
Brand Ambassador,
Brand Intelligence,
Brand Protection,
Brand Reputation,
Citizen Journalism,
Competitive Intelligence,
Controversial Marketing,
Corporate Blogging,
Corporate Intelligence,
Crisis Management,
Defensive SEO,
Google PageRank,
Google Search,
Hearts and Minds,
Industry Reputation,
Influencers,
Influencial Bloggers,
Influential Brand Advocates,
Influentials,
Integrity,
Internet Culture,
Internet Strategy,
Journalism,
Managing Conversation,
Marketing Language,
Media Consultancy,
Messaging Online,
New Media Strategy,
New PR,
Newspapers,
Old Marketing,
Old Media,
Old PR,
Online Brand Protection,
Online Brand Reputation,
Online Identity Management,
Online Influence,
Online Intelligence,
Online Media,
Online Messaging,
Online Outreach,
Online PR,
Online Participation,
Online Public Relations,
Online Reputation,
Online Reputation Management,
Online Strategy,
PR Blogging,
PR Blogs,
PR Hubris,
PR Industry,
PageRank,
Pitching Bloggers,
Political Strategy,
Pop Culture,
Popular Culture,
Proactive Support,
Propaganda,
Propaganda Warfare,
Protective SEO,
Public Affairs,
Public Affairs Blogging,
Public Policy Blogs,
Public Relations,
Public Relations Bloggers,
Public Relations Blogs,
Public Relations Industry,
Real Life,
Reputation Management,
Reputation Rehabilitation,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Reputation Management,
Search Engine Strategy,
Search Engines,
Search Reputation Management,
Self Promotion,
Semantic Web,
Shameless Self-Promotion,
Social Meda,
Social News,
Social Unrest,
Strategic Consulting,
Traditional Journalism,
Traditional PR,
Transparency,
Web 2.0,
Web Strategy,
Word-of-Mouth,
YouTube,
YouTube Marketing
With the issue of reputation management in the news, I’ve been thinking a lot about the recent discovery that many of the Mattel toys made in China were painted with lead-based paints. This had followed several other unrelated incidents that had previously caused embarrassment to either Mattel or to China.
A company such as Mattel needs to have a proactive online strategy that could meet the negativity head on, to help suppress those damaging rumors that could hurt the company both immediately and permanently. A company needs to understand what is being said about them in online forums, on blogs, and, if necessary, it needs to help blunt and diminish the negativity headed their way.
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No Comments » Posted on October 4th, 2007 by Jonathan Trenn
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Black Hat PR,
Black Hat SEO,
Blog Counter-Messaging,
Blog Strategy,
Blogger Code of Conduct,
Brand Protection,
Brand Reputation,
Business Intelligence,
Character Blogging,
Chris Abraham,
Competitive Intelligence,
Controversial Marketing,
Corporate Blogging,
Corporate Responsibility,
Crisis Management,
Defensive SEO,
Emergent Pattern,
Emergent Patterns,
Emergent Search,
Emergent Web,
False Flag,
Flogging,
Flogs,
Guerilla Marketing,
Hate Speech,
Hearts and Minds,
Honesty,
Influencers,
Influencial Bloggers,
Messaging Online,
New Media Strategy,
Online Advocacy,
Online Attack,
Online Brand Protection,
Online Brand Reputation,
Online Influence,
Online Intelligence,
Online Reputation,
Online Reputation Management,
Online Strategy,
PR Blogging,
PR Blogs,
PR Hubris,
PR Industry,
Proactive Support,
Propaganda,
Propaganda Warfare,
Protective SEO,
Public Affairs,
Public Affairs Blogging,
Public Policy Blogs,
Public Relations,
Public Relations Blogs,
Real Life,
Reputation Management,
Reputation Rehabilitation,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Reputation Management,
Search Engine Strategy,
Search Engines,
Search Reputation Management,
Social Meda,
Spycraft,
Strategic Consulting,
Viral Media,
Web 2.0,
Web 3.0,
Web Strategy,
Word-of-Mouth
Over the next 13 months, we’re going to have to endure yet another campaign season here in the States. Two primaries and then a long, drawn out general election. One way to deflect these attacks is through defensive SEO. It helps suppress concerted attacks by depressing negative search results while increasing positive ones. And I think it will be vital. Hopefully, others will listen.
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1 Comment » Posted on October 3rd, 2007 by Jonathan Trenn
Filed under:
Abraham Harrison,
Case Studies,
Customer Ratings,
Customer Service,
Customer Supprt,
Friends of AHLLC,
Influencers,
Influencial Bloggers,
Integrity,
Public Affairs,
Public Affairs Blogging,
Public Relations,
Public Relations Bloggers,
Public Relations Blogs,
Real Life,
Reputation Management,
Reputation Rehabilitation,
Traditional PR
Abraham Harrison friend Joe Jaffe had a tough weekend.
Seems all he wanted to do is just return two defective toys that his four year old son got for his birthday. Unfortunately he tried to do this sans receipts. Nice try, Joe. Ain’t gonna happen.
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No Comments » Posted on October 2nd, 2007 by Jonathan Trenn
It’s easy to figure out which blogs, portals, and forums are highly popular and highly influential; it’s harder to figure out which of these communities may be receptive to your marketing efforts. You will also learn which communities and which bloggers consistently blog favorably about your company.
No Comments » Posted on May 21st, 2007 by Chris Abraham
“It’s not how many bloggers like your blog, it’s which bloggers do….” sayeth the Daily Pundit about Right Wing News’ lists of A-List bloggers.
No Comments » Posted on May 20th, 2007 by Chris Abraham