Filed under: Affinity Groups, Altruism, Authenticity, Blog Messaging, Blogger Influence, Book Reviews, Brand, Brand Advocacy, Brand Ambassador, Brand Intelligence, Brand Promotion, Brand Protection, Brand Reputation, Branding, Branding Online, Business Intelligence, Buzz Marketing, CRM, Consumer Generated Media, Conversation, Conversation Marketing, Customer Ratings, Customer Reviews, Customer Service, Customer Supprt, Guerilla Marketing, Honesty, Influencer Identification, Influencers, Influencial Bloggers, Influential Brand Advocates, Influentials, Integrity, Internet Culture, Managing Conversation, Market Research, Marketing Conversation, Markets are Conversations, Media Virus, Memetics, Messaging Online, New Media, Online Advocacy, Online Brand Reputation, Online Communities, Online Community Outreach, Online Conversation, Online Engagement, Online Evangelism, Online Messaging, Online Monitoring, Online Outreach, Online Participation, Online Reputation, Online Reputation Management, Online Reviewers, Online Reviews, Online Virtual Communities, Reputation Management, Social Intelligence, Social Meda, Social Networking, Viral Marketing, Viral Media, Viral Propagation, Word-of-Mouth, Word-of-Mouth Marketing

The culture of participatory social media is having some surprisingly significant effects on both the way satisfied customers play a role in contributing to the marketing message development of products and services. And it is also playing an increasingly important role in defining the key touchpoints that customers use in the deciding factors one what to purchase. What makes this all the more noteworthy is that much of this is rooted in offline purchases. I’m putting this together from two recent studies…

Read more…

1 Comment » Posted on December 2nd, 2007 by Jonathan Trenn

Filed under: Abraham Harrison, Advertisements, Advertising, Affinity Groups, Affinity Sites, Birds of a Feather, Blog Strategy, Brand Advocacy, Brand Promotion, Branding, Branding Online, Buzz Marketing, Consumer Generated Media, Conversation, Conversation Marketing, Digital Marketing, Facebook, Facebook Apps, Guerilla Marketing, Hearts and Minds, Influencer Identification, Influencers, Influential Brand Advocates, Influentials, Managing Conversation, Marketing, Marketing Blogs, Marketing Conversation, Marketing Industry, Marketing Strategy, Markets are Conversations, MySpace, New Marketing, New Media, New Media Marketing, New Media Strategy, Online Advertising, Online Applications, Online Brand Promotion, Online Branding, Online Communities, Online Community Outreach, Online Conversation, Online Engagement, Online Entertainment, Online Evangelism, Online Influence, Online Marketing, Online Media, Online Messaging, Online Outreach, Online Participation, Online Strategy, Popular Culture, Promotional Blog, Social Meda, Social Networking, Social Networks, Sponsored Blog, Sponsored Blogging, Viral Media, Viral Propagation, Virtual Communities, Web 2.0, Web Advertising, Web Strategy, Widgets and Gadgets, Word-of-Mouth, Word-of-Mouth Marketing

The November 8th edition of The Economist has an article that asks us “Will Facebook, MySpace and other social networking sites transform advertising?”

In truth, the article is poorly written. It asks the wrong question, it’s lazily researched, and it provides little actual theory or empirical evidence to justify the premise they are trying to suppose. Perhaps the reason for this is that The Economist is a general news publication – one that I respect – and that the article was intended for a mainstream readership that’s likely mostly interested in reading about general trends and not deeper analysis. But nevertheless…

Read more…

No Comments » Posted on November 11th, 2007 by Jonathan Trenn

Filed under: Abraham Harrison, Abraham Harrison LLC, Advertising, Brand Promotion, Brand Protection, Brand Reputation, Buzz Marketing, Citizen Generated Media, Citizen Journalism, Client Service, Cluetrain Manifesto, Conversation, Conversation Audit, Conversation Marketing, Corporate Blog, Crisis Management, Customer Ratings, Customer Reviews, Customer Service, Customer Supprt, Email Etiquette, Google AdSense, Google AdWords, Influential Brand Advocates, Internet Culture, Internet Strategy, Managing Conversation, Market Research, Marketing, Marketing Conversation, Markets are Conversations, Messaging Online, New Marketing, Online Advertising, Online Conversation, Online Engagement, Online Evangelism, Online Influence, Online Intelligence, Online Marketing, Online Outreach, Online PR, Online Participation, Online Reputation, Online Reputation Management, Online Reviewers, Online Reviews, Online Strategy, Popular Culture, Promotional SEO, Protective SEO, Real Life, SEM, SEM and SEO, SEO, SEO and SEM, SERM, Search Engine Marketing, Search Engine Optimization, Search Engine Reputation Management, Search Engine Strategy, Search Engines, Search Reputation Management, Viral Advertising, Viral Marketing, Viral Media, Viral Propagation, Web 2.0, Web 3.0, Web Ads, Web Advertisers, Web Advertising, Web Metrics, Web Strategy, Website Design, Word-of-Mouth, Word-of-Mouth Marketing, Yelp, search

This morning I read two important posts written by Greg Sterling on his blog Screenwerk. One is Nielsen - WebVisible Data on Local Search. The other is New Findings on SMBs and User Reviews. It left me more and more convinced how local businesses must view the internet as a marketing and business development source, and as a customer relations and reputation management tool.

Read more…

No Comments » Posted on October 11th, 2007 by Jonathan Trenn

Filed under: Activating Bloggers, Advertising, Blog Strategy, Blogger Engagement, Blogger Influence, Blogger Outreach, Blogger Relations, Blogging, Brand, Brand Advocacy, Brand Ambassador, Brand Intelligence, Brand Promotion, Branding, Branding Online, Conversation Marketing, Digital Marketing, Guerilla Marketing, Influencer Identification, Influencers, Influencial Bloggers, Influential Brand Advocates, Influentials, Internet Culture, Internet Strategy, Marketing, Marketing Conversation, Marketing Strategy, Markets are Conversations, New Media, New Media Marketing, New Media Strategy, Online Branding, Online Collaboration, Online Communities, Online Community Outreach, Online Marketing, Online Media, Online Messaging, Promotional Strategy, Social Meda, Strategic Consulting, Viral Marketing, Web 2.0, Web Advertising, Word-of-Mouth, YouTube Marketing

Kelly Mooney has a great piece in AdAge, For Relevance, Think Three Way, in which she talks about the concept of ‘triangulation’ involving the brand, the customer, and the community and that all three need to embrace one another. She also blogs at MooneyThinks.

She’s quite right in that, for many of us, we’ve moved much of our media gathering experience online. Websites, blogs, social networks, forums are the areas that we discuss brands or experiences with brands or our impressions of brands.

Read more…

1 Comment » Posted on October 9th, 2007 by Jonathan Trenn

Filed under: Abraham Harrison, Abraham Harrison LLC, Activating Bloggers, Black Hat Marketing, Black Hat PR, Black Hat SEO, Blog Counter-Messaging, Blog Ranking, Blog Search, Blog Search Engines, Blog Strategy, Blogger Effect, Blogger Engagement, Blogger Influence, Blogger Outreach, Blogger Relations, Blogger Support, Brand Ambassador, Brand Intelligence, Brand Protection, Brand Reputation, Citizen Journalism, Competitive Intelligence, Controversial Marketing, Corporate Blogging, Corporate Intelligence, Crisis Management, Defensive SEO, Google PageRank, Google Search, Hearts and Minds, Industry Reputation, Influencers, Influencial Bloggers, Influential Brand Advocates, Influentials, Integrity, Internet Culture, Internet Strategy, Journalism, Managing Conversation, Marketing Language, Media Consultancy, Messaging Online, New Media Strategy, New PR, Newspapers, Old Marketing, Old Media, Old PR, Online Brand Protection, Online Brand Reputation, Online Identity Management, Online Influence, Online Intelligence, Online Media, Online Messaging, Online Outreach, Online PR, Online Participation, Online Public Relations, Online Reputation, Online Reputation Management, Online Strategy, PR Blogging, PR Blogs, PR Hubris, PR Industry, PageRank, Pitching Bloggers, Political Strategy, Pop Culture, Popular Culture, Proactive Support, Propaganda, Propaganda Warfare, Protective SEO, Public Affairs, Public Affairs Blogging, Public Policy Blogs, Public Relations, Public Relations Bloggers, Public Relations Blogs, Public Relations Industry, Real Life, Reputation Management, Reputation Rehabilitation, SEM, SEM and SEO, SEO, SEO and SEM, Search Engine Marketing, Search Engine Optimization, Search Engine Reputation Management, Search Engine Strategy, Search Engines, Search Reputation Management, Self Promotion, Semantic Web, Shameless Self-Promotion, Social Meda, Social News, Social Unrest, Strategic Consulting, Traditional Journalism, Traditional PR, Transparency, Web 2.0, Web Strategy, Word-of-Mouth, YouTube, YouTube Marketing

With the issue of reputation management in the news, I’ve been thinking a lot about the recent discovery that many of the Mattel toys made in China were painted with lead-based paints. This had followed several other unrelated incidents that had previously caused embarrassment to either Mattel or to China.

A company such as Mattel needs to have a proactive online strategy that could meet the negativity head on, to help suppress those damaging rumors that could hurt the company both immediately and permanently. A company needs to understand what is being said about them in online forums, on blogs, and, if necessary, it needs to help blunt and diminish the negativity headed their way.

Read more…

No Comments » Posted on October 4th, 2007 by Jonathan Trenn

Filed under: Brand Advocacy, Brand Ambassador, Conversation Marketing, Influencers, Influential Brand Advocates, Influentials, Online Advocacy, Online Brand Promotion, Online Evangelism
‘Around one-quarter of all online adults are thought to be influential brand advocates, but they spend more time online researching and purchasing than spreading the word according to a new report from JupiterResearch “Brand Advocates; Creating Rewarding Relationships.”‘ Via WebProNews

In my humble opinion, one cannot define someone who spends “more time online researching and purchasing than spreading the word” an influential brand advocate, can you? He may indeed be an influencer and a maven but unless he has a platform, a voice and the interest in actually evangelizing, he is not a brand advocate.

Read more…

No Comments » Posted on August 16th, 2007 by Abraham Harrison


  • blog advertising is good for you