Filed under: Affinity Groups, Altruism, Authenticity, Blog Messaging, Blogger Influence, Book Reviews, Brand, Brand Advocacy, Brand Ambassador, Brand Intelligence, Brand Promotion, Brand Protection, Brand Reputation, Branding, Branding Online, Business Intelligence, Buzz Marketing, CRM, Consumer Generated Media, Conversation, Conversation Marketing, Customer Ratings, Customer Reviews, Customer Service, Customer Supprt, Guerilla Marketing, Honesty, Influencer Identification, Influencers, Influencial Bloggers, Influential Brand Advocates, Influentials, Integrity, Internet Culture, Managing Conversation, Market Research, Marketing Conversation, Markets are Conversations, Media Virus, Memetics, Messaging Online, New Media, Online Advocacy, Online Brand Reputation, Online Communities, Online Community Outreach, Online Conversation, Online Engagement, Online Evangelism, Online Messaging, Online Monitoring, Online Outreach, Online Participation, Online Reputation, Online Reputation Management, Online Reviewers, Online Reviews, Online Virtual Communities, Reputation Management, Social Intelligence, Social Meda, Social Networking, Viral Marketing, Viral Media, Viral Propagation, Word-of-Mouth, Word-of-Mouth Marketing

The culture of participatory social media is having some surprisingly significant effects on both the way satisfied customers play a role in contributing to the marketing message development of products and services. And it is also playing an increasingly important role in defining the key touchpoints that customers use in the deciding factors one what to purchase. What makes this all the more noteworthy is that much of this is rooted in offline purchases. I’m putting this together from two recent studies…

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1 Comment » Posted on December 2nd, 2007 by Jonathan Trenn

Filed under: Abraham Harrison LLC, Advertisements, Behavioral Targeting, Blowback, Brand Promotion, CRM, Controversial Marketing, Corporate Intelligence, Corporate Partnering, Corporate Responsibility, Cult of Personality, Facebook, Facebook Apps, Guerilla Marketing, Internet Culture, Internet Strategy, Legal Issues, Managing Conversation, Marketing, Marketing Conversation, Marketing Strategy, Markets are Conversations, Messaging Online, New Media, New Media Marketing, New Media Strategy, Online Brand Promotion, Online Communities, Online Community Outreach, Online Conversation, Online Engagement, Online Evangelism, Online Marketing, Online Messaging, Online Participation, Online Privacy, Online Strategy, Privacy, Social Meda, Usurp Marketing, Web 2.0, Web Ads, Web Advertising, Web Applications, Web Apps, Web Strategy

I keep on trying to legitimize the reasons that Facebook is using to justify their new marketing program, “Facebook Beacon”. But it’s just not happening. It keeps on coming back to user relationships, user privacy, and user benefit. You know, the USER.

If you’re not sure what Beacon is, it’s basically this. Facebook is setting up agreements with online retailers that aren’t part of Facebook to have the retailer directly send information of what people buy on the retailer site to their “friends” on Facebook. The user is first supposed to see a notice on the retail site for which they need to give the thumbs down if they object. So the system is supposed to be opt out. But there’s been some circumstances where the information is just automatically sent without approval or even notification of the buyer. That means the next time you buy a book from Amazon or an item from Overstock.com, the retailer could end up letting your friends know what you bought unless you explicitly stop it.

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17 Comments » Posted on November 24th, 2007 by Jonathan Trenn

Filed under: Abraham Harrison, Abraham Harrison LLC, Advertising, Brand Promotion, Brand Protection, Brand Reputation, Buzz Marketing, Citizen Generated Media, Citizen Journalism, Client Service, Cluetrain Manifesto, Conversation, Conversation Audit, Conversation Marketing, Corporate Blog, Crisis Management, Customer Ratings, Customer Reviews, Customer Service, Customer Supprt, Email Etiquette, Google AdSense, Google AdWords, Influential Brand Advocates, Internet Culture, Internet Strategy, Managing Conversation, Market Research, Marketing, Marketing Conversation, Markets are Conversations, Messaging Online, New Marketing, Online Advertising, Online Conversation, Online Engagement, Online Evangelism, Online Influence, Online Intelligence, Online Marketing, Online Outreach, Online PR, Online Participation, Online Reputation, Online Reputation Management, Online Reviewers, Online Reviews, Online Strategy, Popular Culture, Promotional SEO, Protective SEO, Real Life, SEM, SEM and SEO, SEO, SEO and SEM, SERM, Search Engine Marketing, Search Engine Optimization, Search Engine Reputation Management, Search Engine Strategy, Search Engines, Search Reputation Management, Viral Advertising, Viral Marketing, Viral Media, Viral Propagation, Web 2.0, Web 3.0, Web Ads, Web Advertisers, Web Advertising, Web Metrics, Web Strategy, Website Design, Word-of-Mouth, Word-of-Mouth Marketing, Yelp, search

This morning I read two important posts written by Greg Sterling on his blog Screenwerk. One is Nielsen - WebVisible Data on Local Search. The other is New Findings on SMBs and User Reviews. It left me more and more convinced how local businesses must view the internet as a marketing and business development source, and as a customer relations and reputation management tool.

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No Comments » Posted on October 11th, 2007 by Jonathan Trenn

Filed under: Abraham Harrison LLC, Google, Google Apps, Internet Applications, Internet Culture, Jaiku, Microblog, Microblogging, Mobile, Mobile Applications, New Technology, Pownce, Twitter

Yet another digital concept has gone from being brand new and cool to become a substantial business concept that’s actually worth something. Google, continuing on its path of empire-like growth has snapped up Jaiku, one of today’s microblogging platforms that are compatible with both internet and mobile technologies.

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No Comments » Posted on October 10th, 2007 by Jonathan Trenn

Filed under: Activating Bloggers, Advertising, Blog Strategy, Blogger Engagement, Blogger Influence, Blogger Outreach, Blogger Relations, Blogging, Brand, Brand Advocacy, Brand Ambassador, Brand Intelligence, Brand Promotion, Branding, Branding Online, Conversation Marketing, Digital Marketing, Guerilla Marketing, Influencer Identification, Influencers, Influencial Bloggers, Influential Brand Advocates, Influentials, Internet Culture, Internet Strategy, Marketing, Marketing Conversation, Marketing Strategy, Markets are Conversations, New Media, New Media Marketing, New Media Strategy, Online Branding, Online Collaboration, Online Communities, Online Community Outreach, Online Marketing, Online Media, Online Messaging, Promotional Strategy, Social Meda, Strategic Consulting, Viral Marketing, Web 2.0, Web Advertising, Word-of-Mouth, YouTube Marketing

Kelly Mooney has a great piece in AdAge, For Relevance, Think Three Way, in which she talks about the concept of ‘triangulation’ involving the brand, the customer, and the community and that all three need to embrace one another. She also blogs at MooneyThinks.

She’s quite right in that, for many of us, we’ve moved much of our media gathering experience online. Websites, blogs, social networks, forums are the areas that we discuss brands or experiences with brands or our impressions of brands.

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1 Comment » Posted on October 9th, 2007 by Jonathan Trenn

Filed under: Ad Budgets, Ad Buys, Ad Sales, Advertising, Blog Strategy, Brand Promotion, Branding, Branding Online, Conversation, Conversation Marketing, Corporate Blogging, Customer Service, Customer Supprt, Direct Mail, Direct Marketing, Google AdSense, Google AdWords, Google Apps, Internet, Internet Culture, Internet Strategy, Market Research, Marketing, Marketing Blogs, Marketing Conversation, Marketing Industry, Marketing Strategy, Markets are Conversations, New Marketing, New Media, New Media Blogs, New Media Marketing, New Media Strategy, New PR, New Public Relations, New Technology, Old Marketing, Online Ads, Online Advertising, Online Applications, Online Brand Promotion, Online Branding, Online Collaboration, Online Communities, Online Community Outreach, Online Conversation, Online Engagement, Online Evangelism, Online Marketing, Online Media, Online Messaging, Online Participation, Online Strategy, PageRank, Podcasting, Promotional SEO, Promotional Strategy, Public Relations, Real Life, Relationship Marketing, SEM, SEM and SEO, SEO, SEO and SEM, Search Engine Marketing, Search Engine Optimization, Search Engine Strategy, Social Meda, Sponsored Blog, Sponsored Content, Strategic Consulting, Traditional Marketing, Virtual Communities, Web 2.0, Web 3.0, Web Ads, Web Advertisers, Web Advertising, Web Applications, Web Metrics, Web Strategy, Website Design

McKinsey posted a report on the results of a survey they recently took of marketing executives. It’s called How Companies are Marketing Online. The report may not have earth shattering findings, but it does offer some key insights into the future if you read between the lines.Three things stood out in my opinion. Read more…

2 Comments » Posted on October 8th, 2007 by Jonathan Trenn

Filed under: Abraham Harrison, Abraham Harrison LLC, Activating Bloggers, Black Hat Marketing, Black Hat PR, Black Hat SEO, Blog Counter-Messaging, Blog Ranking, Blog Search, Blog Search Engines, Blog Strategy, Blogger Effect, Blogger Engagement, Blogger Influence, Blogger Outreach, Blogger Relations, Blogger Support, Brand Ambassador, Brand Intelligence, Brand Protection, Brand Reputation, Citizen Journalism, Competitive Intelligence, Controversial Marketing, Corporate Blogging, Corporate Intelligence, Crisis Management, Defensive SEO, Google PageRank, Google Search, Hearts and Minds, Industry Reputation, Influencers, Influencial Bloggers, Influential Brand Advocates, Influentials, Integrity, Internet Culture, Internet Strategy, Journalism, Managing Conversation, Marketing Language, Media Consultancy, Messaging Online, New Media Strategy, New PR, Newspapers, Old Marketing, Old Media, Old PR, Online Brand Protection, Online Brand Reputation, Online Identity Management, Online Influence, Online Intelligence, Online Media, Online Messaging, Online Outreach, Online PR, Online Participation, Online Public Relations, Online Reputation, Online Reputation Management, Online Strategy, PR Blogging, PR Blogs, PR Hubris, PR Industry, PageRank, Pitching Bloggers, Political Strategy,