Filed under:
Affinity Groups,
Altruism,
Authenticity,
Blog Messaging,
Blogger Influence,
Book Reviews,
Brand,
Brand Advocacy,
Brand Ambassador,
Brand Intelligence,
Brand Promotion,
Brand Protection,
Brand Reputation,
Branding,
Branding Online,
Business Intelligence,
Buzz Marketing,
CRM,
Consumer Generated Media,
Conversation,
Conversation Marketing,
Customer Ratings,
Customer Reviews,
Customer Service,
Customer Supprt,
Guerilla Marketing,
Honesty,
Influencer Identification,
Influencers,
Influencial Bloggers,
Influential Brand Advocates,
Influentials,
Integrity,
Internet Culture,
Managing Conversation,
Market Research,
Marketing Conversation,
Markets are Conversations,
Media Virus,
Memetics,
Messaging Online,
New Media,
Online Advocacy,
Online Brand Reputation,
Online Communities,
Online Community Outreach,
Online Conversation,
Online Engagement,
Online Evangelism,
Online Messaging,
Online Monitoring,
Online Outreach,
Online Participation,
Online Reputation,
Online Reputation Management,
Online Reviewers,
Online Reviews,
Online Virtual Communities,
Reputation Management,
Social Intelligence,
Social Meda,
Social Networking,
Viral Marketing,
Viral Media,
Viral Propagation,
Word-of-Mouth,
Word-of-Mouth Marketing
The culture of participatory social media is having some surprisingly significant effects on both the way satisfied customers play a role in contributing to the marketing message development of products and services. And it is also playing an increasingly important role in defining the key touchpoints that customers use in the deciding factors one what to purchase. What makes this all the more noteworthy is that much of this is rooted in offline purchases. I’m putting this together from two recent studies…
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1 Comment » Posted on December 2nd, 2007 by Jonathan Trenn
Filed under:
Abraham Harrison,
Abraham Harrison LLC,
Advertising,
Brand Promotion,
Brand Protection,
Brand Reputation,
Buzz Marketing,
Citizen Generated Media,
Citizen Journalism,
Client Service,
Cluetrain Manifesto,
Conversation,
Conversation Audit,
Conversation Marketing,
Corporate Blog,
Crisis Management,
Customer Ratings,
Customer Reviews,
Customer Service,
Customer Supprt,
Email Etiquette,
Google AdSense,
Google AdWords,
Influential Brand Advocates,
Internet Culture,
Internet Strategy,
Managing Conversation,
Market Research,
Marketing,
Marketing Conversation,
Markets are Conversations,
Messaging Online,
New Marketing,
Online Advertising,
Online Conversation,
Online Engagement,
Online Evangelism,
Online Influence,
Online Intelligence,
Online Marketing,
Online Outreach,
Online PR,
Online Participation,
Online Reputation,
Online Reputation Management,
Online Reviewers,
Online Reviews,
Online Strategy,
Popular Culture,
Promotional SEO,
Protective SEO,
Real Life,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
SERM,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Reputation Management,
Search Engine Strategy,
Search Engines,
Search Reputation Management,
Viral Advertising,
Viral Marketing,
Viral Media,
Viral Propagation,
Web 2.0,
Web 3.0,
Web Ads,
Web Advertisers,
Web Advertising,
Web Metrics,
Web Strategy,
Website Design,
Word-of-Mouth,
Word-of-Mouth Marketing,
Yelp,
search
This morning I read two important posts written by Greg Sterling on his blog Screenwerk. One is Nielsen - WebVisible Data on Local Search. The other is New Findings on SMBs and User Reviews. It left me more and more convinced how local businesses must view the internet as a marketing and business development source, and as a customer relations and reputation management tool.
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No Comments » Posted on October 11th, 2007 by Jonathan Trenn
Filed under:
Ad Budgets,
Ad Buys,
Ad Sales,
Advertising,
Blog Strategy,
Brand Promotion,
Branding,
Branding Online,
Conversation,
Conversation Marketing,
Corporate Blogging,
Customer Service,
Customer Supprt,
Direct Mail,
Direct Marketing,
Google AdSense,
Google AdWords,
Google Apps,
Internet,
Internet Culture,
Internet Strategy,
Market Research,
Marketing,
Marketing Blogs,
Marketing Conversation,
Marketing Industry,
Marketing Strategy,
Markets are Conversations,
New Marketing,
New Media,
New Media Blogs,
New Media Marketing,
New Media Strategy,
New PR,
New Public Relations,
New Technology,
Old Marketing,
Online Ads,
Online Advertising,
Online Applications,
Online Brand Promotion,
Online Branding,
Online Collaboration,
Online Communities,
Online Community Outreach,
Online Conversation,
Online Engagement,
Online Evangelism,
Online Marketing,
Online Media,
Online Messaging,
Online Participation,
Online Strategy,
PageRank,
Podcasting,
Promotional SEO,
Promotional Strategy,
Public Relations,
Real Life,
Relationship Marketing,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Strategy,
Social Meda,
Sponsored Blog,
Sponsored Content,
Strategic Consulting,
Traditional Marketing,
Virtual Communities,
Web 2.0,
Web 3.0,
Web Ads,
Web Advertisers,
Web Advertising,
Web Applications,
Web Metrics,
Web Strategy,
Website Design
McKinsey posted a report on the results of a survey they recently took of marketing executives. It’s called How Companies are Marketing Online. The report may not have earth shattering findings, but it does offer some key insights into the future if you read between the lines.Three things stood out in my opinion. Read more…
2 Comments » Posted on October 8th, 2007 by Jonathan Trenn
Filed under:
Ad Buys,
Ad Sales,
Advertisements,
Advertising,
Branding Online,
Facebook,
Facebook Apps,
Google,
Google AdSense,
Google AdWords,
Google Search,
Internet,
Internet Culture,
Internet Strategy,
Jaiku,
Market Data,
Market Research,
Marketing,
Marketing Industry,
Marketing Strategy,
Media Consultancy,
Media Purchases,
Microblog,
Microblogging,
MySpace,
New Media,
New Media Strategy,
Online Ads,
Online Advertising,
Online Advocacy,
Online Avertising,
Online Brand Promotion,
Online Marketing,
Online Strategy,
Pownce,
SEM,
SEM and SEO,
SEO,
SEO and SEM,
Search Engine Marketing,
Search Engine Optimization,
Search Engine Strategy,
Search Engines,
Social Meda,
Social Networking,
Social Networks,
Streaming Video,
Twitter,
Web Ads,
Web Advertisers,
Web Advertising,
Web Applications,
Web Strategy,
Yahoo!,
YouTube,
YouTube Marketing
ZenithOptimedia is predicting that the percentage share of online advertising to advertising on a whole will increase from 7.5% in 2007 to 9.5% in 2009. I’m betting it’s going to be higher. And in part for the similar reasons they do.
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No Comments » Posted on October 2nd, 2007 by Jonathan Trenn
So I came across this video today on ZdNet in which a bunch of corporate dudes - from Google, Levi Strauss, Hasbro, and McKesson - discuss the introduction of the iPhone and whether their organizations will support the use of it by their employees. Here is the link to the video
Anyway, it made me wonder what it means if corporate America for some reason were to not switch over to the iPhone. All of these guys, except for Google, said that they are not supporting the use of the iPhone by their employees and that the Rim Blackberry was still the technology of choice. There whole tech infrastructure and support systems are built around the Blackberry technology.
Let’s just, hypothetically, assume that the majority of corporate America decides not to utilize the new iPhone. Does this have any impact on the potential failure or success of this technology? How important is it to get the corporate dudes to buy your technology? We have all seen the impact of the Window’s system being adopted and utilized by companies vs the Apple. Though Apple is having a resurgence but it is not being driven by the corporations but rather by the lowly consumer. Will the consumer be strong enough to drive the iPhone into a truly universal and successful piece of technology - like the iPod?
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1 Comment » Posted on August 8th, 2007 by Saul Wainwright
I wrote this analogy back in 2005 and called it My Online Brand Intelligence Analogy and it is still apt and even more important now that attention data tools have matured and implicit and explicit interests are trackable by such tools as are offered by Particls and Attensa that exploit the attention economy. If you don’t yet know about attention data or its more practical cousin apml, you need to read about them after you let me know what you think about my analogy…
Let’s consider the chimpanzee. There are several ways to learn more about the chimpanzee: through dissection, in captivity, and in the wild.
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No Comments » Posted on July 24th, 2007 by Chris Abraham
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